Advanced Supply Chain Management Nmims Solved Assignments 2017

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1. For most organizations, the main target of supply chain management is to realize and neutralize the
uncertainties in their supply chains. Discuss what you mean by “uncertainty in a supply chain”. Select
any organization of your choice, study and explain in detail how they are dealing with supply chain
uncertainties. Also, discuss what you infer from the study. (10 Marks)

2. What are the various aggregate planning strategies followed by organizations. Select any
manufacturing organization and discuss its aggregate planning strategy. (10 Marks)

3. Because of global competition, demand is no longer certain for any business. The overall environment
today is dynamic, firms are increasingly realizing that understanding demand, planning demand and
linking supply with demand pays. At the same time, if the supply chain forecast is wrong, the
consequences will be felt throughout the entire supply chain. This is why forecasting has assumed a
significant importance, and more and more supply chain managers are looking to forecasting to reduce
operational costs. Despite significant developments in the area of supply chain forecasting as well as IT,
most organizations do a poor job of incorporating demand uncertainty into their production planning
processes. Most often this is blamed on forecasting without realizing the importance of selecting the
appropriate forecasting technique. Forecasting methods works efficiently when business driven
variability are traced and then factored into forecast. Finally, it should be remembered that forecasting
is an integrated exercise in which all levels of the supply chain are involved and are willing to share
information which helps in increasing demand visibility within organizations as well increase the
performance of forecast. Source: Rakesh Singh, “Demand forecasting in a supply chain”, Business
Standard, August 18, 2014
a. Explain the meaning of demand forecasting and discuss its role in supply chain management.
b. Using suitable examples discuss the difference between qualitative and quantitative methods for
forecasting. In your opinion which one is the better method for forecasting?
Course: B2B Marketing
Q.1. SVC is a leading brand in the B2B category in the air freshening business in the hotel industry in
Mumbai. As a Marketing Manager, suggest a suitable CRM strategy with the objective of stimulating the
association with the customers. (10 Marks)
Q.2. A B2B Company in the business of marketing & selling LCD projectors to corporate, wants to enter
in to selling their projectors to educational institutes. Suggest a suitable pricing strategy (10 Marks)
Q.3 Read the following Case & solve the questions given:

VK Industries has ventured into manufacturing of bearings required in automobile industry. It is planning
to approach automobile companies for the bearings required as a component in the manufacturing in
the automobile sector. As a Marketing Manager of VK enterprise, you are required to:
a. Suggest a suitable Segmentation, Targeting & Positioning Strategy for the bearings (5 Marks)
b. As a new entrant, suggest suitable Strategies to create reasonable awareness for VK industries. (5
Marks)
Course: Integrated Marketing Communications
1. How will you use the sales technique in the form of short term effort to increase the sales in your cake
shop? (10 Marks)
2. What form of trade shows do you suggest for a tile company and how should they go about
differentiating themselves from the competitors? (10 Marks)
3. Case Study
Renaults Kwid skids on volume
The French car, one of the most successful small cars in recent years and the growth engine for French
carmaker Famous in France, appears to be losing speed, at least in volumes. The numbers sold by the
company (to dealers) hit an eight-month low at 6,924 units in January after peaking to 10,719 units in
August 2016. Volumes have been less than 8,800 for three consecutive months since November.
Launched in September 2015, the unconventional sports utility vehicle-styled entry segment
aggressively priced car shot to success, attracting thousands of buyers instantly. A consequent waiting
period, running into several months, prompted the company to ramp up production. Eyeing more
market share, The French car maker also decided to expand its sales and service network.
Seen as a challenger to the Japanese entry-level vehicle Which is the basic car (the most sold car in the
country), The French car started figuring among the top 10 most sold domestic passenger vehicles since
June last year. However, the rank slipped from fifth in June to ninth in December and it did not figure in
the list last month when 6,924 units were sold.
The French car maker, however, says that their car numbers are growing according to plan. “In India Q4
sales are impacted by seasonal trends wherein sales tend to dry. The same can be seen in the mini
segment. We have communicated our targets or their car between 8,000 to 10,000 units per month and
we are on track with this” said a spokesperson.
The cars early success is evident from 50,000 bookings within only about a month of launch. The
company announced in March 2016 that bookings hit another milestone of 100,000 units. Yet another
milestone of 150,000 booking was made public in July 2016. When the French car maker expanded this
basic car range with the launch of 1-litre engine in August last year. It said cumulative bookings of this
car stood at 165,000 vehicles. However, there has been no further update on booking numbers. The

spokesperson did not answer the specific query on cumulative bookings till date. The French car maker
announced last week it had sold 130,000 of this car since the launch but did not talk about bookings.
Volumes sold by the company hit and eight-month low of 6,900 in January. After hitting a high of 10,000
units around August-September, the number looks under pressure since November. Pace of new
bookings are also subdued unlike in the initial few months. The company last announced in July 2016
bookings has hit 150,000 units. There was no update since then. The basic Japanese entry car made by
the Japanese company in India which is most sold small car, has seen gradual pick up of volumes and
22,000 units were sold in January.
The spokesperson did not give any reason for the decline in January volumes but said while the mini car
industry grew 15.1 per cent in January 2017, for the French car, the growth was 15.7 per cent. “So
clearly, we are above the industry trend.” The company said February volumes were good and it was
confident of retaining the volume levels hit in Q1 of calendar year 2016.
The small car market, dominated by Japanese car, has seen another entrant, Entry car from Indian
manufacturer. The Indian car manufactures by the well known Indian conglomerate clocks an average
monthly volume of 4,600 units. An analyst said that some impact on the French car might have come
from the entry of that new car from Indian manufacturer (launched in April last year). “Both the French
car and the Indian car appeal to the same set of buyers.” He said.
The French car begins at price of Rs. 2.65 lakh while the Indian car entry level model comes for Rs. 3.24
lakh.
3.24 lakh.
Data
Jun-16
Jul-16
Aug-16
Sep-16
Oct-16
Nov-16
Dec-16
Jan-17
French car
9549

9879
10719
10558
9801
7847
8797
6924
Japanese car
15750
19844
20919
27750
18854
23320
17351
22998
a. Looking at the stastics in the chart how will you plan to boost up the sales of the “French car” in the
competition that is coming from Japanese and Indian car manufacturer? What is your strategy to retain
and grow your market share? (5 Marks)
b. What kind of sales promotion activities would you do to increase the sales of the “French Car”? What
should The French car manufacturer do to differentiate their car from their competitors?
Total Quality Management
1. Choosing the right supplier involves much more than just the unit price of the product. The choice will
depend on a wide range of other factors. Propose supplier selection criteria you will adopt if you were
the purchase head. (10 Marks)
2. Today achieving profit is most important objective of the organizations and quality management is
the most effective approach to achieve this objective. In your opinion what approaches should an
organization adopt to achieve this. Explain your answer briefly with examples. (10 Marks)

3. Case Study
M/s ABC wants to implement Total Quality Management for a competitive advantage. Quality gurus,
have all stressed the importance of employee involvement for quality, therefore, the management start
with total quality awareness program across the organization covering all employees.
a. a. Explain why you would agree with them. (5 Marks)
b. Explain with examples how industries have implemented total employee involvement for quality. (5
Marks)
Course: Supply Chain Management
1. UrbanStairs, an online furniture retailer is planning to set up distribution centres pan India. As an SCM
consultant, offer advice on how to design the distribution network to deliver products to the customers
in a timely manner. (10 Marks)
2. While designing a supply chain, various strategic, tactical and operational level decisions need to be
made. Supply chains need to be designed in such a way that they can respond immediately to any
fluctuations that take place. Supply chain must be designed in such a way that the performance and
costs remain unaffected despite various fluctuations. Elaborate on the strategic supply chain decisions a
Retail Store selling Electronics and Computer Accessories needs to take. (10 Marks)
3. Netherlands-headquartered furniture retailer IKEA will invest 908 million ringgit ($212.10 million) to
set up one of its largest regional distribution and supply chain centres in Malaysia, the Southeast Asian
country said. The supply chain centre will manage an inventory worth 6.6 billion ringgit annually,
catering to IKEA's growth in the ASEAN region, the Malaysian Investment Development Authority
(MIDA) said in a statement on Tuesday. The new 100,000 square metre warehouse will supply to 12
existing retail stores in the region. IKEA plans to grow its number of stores in ASEAN to 20 by 2026.
Malaysia is a significant market for IKEA, with retail stores in the country being among IKEA's most
visited globally. "The establishment (of the warehouse) also adds momentum towards making Malaysia
a regional distribution hub and preferred logistics gateway to Asia as outlined in the National Logistics
and Trade Facilitation Masterplan and National E-Commerce Strategic Roadmap," Minister of
International Trade and Industry Mustapa Mohamed said. Malaysia has been encouraging large local
conglomerates and multi-national companies to use the country as a gateway to the region through
various initiatives, including the principal hub scheme that allows companies to centralise their global
activities such as procurement and distribution.
The web of companies that make up IKEA has recently focused ownership of retail operations, which
also include shopping centres and food retail, on IKEA Group. Supply chain management and design has
transferred to brand owner and franchisor Inter IKEA. Source:
http://retail.economictimes.indiatimes.com/news/home-and- decor/furniture-and- decor/ikea-to- invest-
212-mln- to-build- regional-supply- centre-in- malaysia-govt/60185153
a. What are some of the challenges faced by IKEA in managing its global Supply Chain. (5 Marks)

b. How do you suggest IKEA can use Information Technology to support its Supply Chain operations in
Malaysia? (5 marks)
Retail Banking
Q.1. With reference to any one public sector bank and one private bank, discuss the top five banking
products offered to Retail Banking customers (10 Marks)
Q.2. Recently there has been an advent of alternative banking channels being available at several
locations. Give you views on whether these new distribution channels of banking are a boon for
customers or are they too many unnecessary distribution of channels. (10 Marks)
Q.3. Banking is one of the major service sectors in India. Customer satisfaction has been on the major
performance evaluation parameters for the banks. Give your views on the following with reference to
customer service given by banks
a) Between public sector banks or private banks, who do you think is better in providing better customer
service and why? What should the other type of bank do to better themselves on customer service? (5
Marks)
b) Nowadays almost all banking operations are being offered through mobile based applications. Do you
think this is easily preferable by customers, or is it too much dependence on technology? Give your
reasons. (5 Marks)
Organisation Culture
Q.1) ABC Ltd has hired you as a consultant to advice on certain issues. You have observed following
problems in the company.
Unequal distribution of power
Centralized structure is followed
High importance to individual achievement
Division of roles between genders
Higher degree of intolerance towards uncertainty
Short term orientation
You used a specific model of organization to make above observations. Which model of organization
culture is likely to give above findings? Explain the model in detail.

Q.2) XYZ Ltd has hired you as a consultant for the purpose of assisting the company in creating the
culture of an organization. Suggest a process for the same.

Q.3 a) After studying the problem of FC Company, you came to know that there is a need to create
ethical organizational culture. Which practices would you suggest to create the same? (5 Marks)
Q.3 b) Due to rapid change in the environment, Opaque Company, IT firm, is finding it difficult to
survive. Cultural issues are rampant in the organization. You are asked to advice on making a change in
organizational culture. Which steps will you recommend?
Performance Management System
1. Is 360 degree Feedback method of performance appraisal an impartial way of seeking performance
feedback? If yes, why or if No, why? (10 Marks)

2. State any 4 performance appraisal bias and as HR what steps will you take to ensure that these bias
are neutralized (10 Marks)

3. MED Pharma is a newly established pharmaceutical company with a sales force of 500 employees.
You are newly appointed as the business HR and your first task is to develop a performance
management system for the organisation.
a. How will a performance management system impact various stakeholders in the organisation?
b. What are the factors that you will consider while developing the performance management system
for the sales force
Financial Analysis and Management
1. From the following details prepare and mention the relevance of comparative income statement.
2016                     2017
Sales                                                      150,000               175,000
Cost of Goods Sold                          -90,000                -105,000
60,000                  70,000
Indirect Expenses                           -30000                 -45000
30,000                  25,000
Provision for tax                             -8000                    -12000
Net Profit                                           22,000                  13,000

2. Following information is pertaining to Alpha Ltd. Estimate Net Working Capital.
Calculate Net Working Capital and interpret the result. (10 Marks)
Raw Material Cost per unit                                                                         300
Direct Labor Cost per unit                                                                          100
Overheads (excluding depreciation) Cost per unit                          200
Total Cost                                                                                                           600
Selling Price per unit                                                                                     900
Output (Production) per annum                                                             50000 units
Raw material in stock                                                                                   Average 4 weeks
Work in Progress(assuming 50% completion stage with            Average 2 weeks
100% material consumption)
Finished goods in stock                                                                                Average 4 weeks
Credit Allowed by suppliers                                                                       Average 4 weeks
Credit Allowed to Debtors                                                                          Average 8 weeks
Cash at bank is expected to be                                                                   75,000
Assume 52 weeks in year and even production throughout a year. Assume all sales as credit sales.
3. The Balance Sheet is as follows:
Balance Sheet
Liabilities                                            Amount                               Assets                                   Amount
Equity Share Capital                      100,000                               Fixed Assets                       1,75,000
12% Debentures                             84,000                                  Current Assets                  75,000
Reserves                                             16,000
Current Liabilities                           50,000
250,000                                                                               2,50,000
Net Sales during the year is Rs 5, 00,000. Calculate and interpret the result of:

(a) Total Capital Turnover Ratio (5 Marks)
(b) Working Capital Turnover Ratio

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