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Business Communication and Etiquette
1. Share the organizational grapevine that you have experienced in your career or industry. In your opinion please highlight how grapevine communication is beneficial & detrimental to any organization.

2. To facilitate inter-departmental cooperation, what measures would you recommend to your colleagues and subordinates to take? What kind of barriers in communication do you face and what is your strategy to overcome them? (10 Marks)

3. You are the leader in a healthcare industry. You often work closely with your Corporate Communications and PR team so they can ensure a positive brand image for your chain of hospitals.
a. To stay updated and connected with the latest trends in the industry, state and justify your opinion on the importance of boundary spanning? (5 Marks)
b. A recent incident of insensitive patient interaction at your hospital has tarnished your image in the media. What will you do to control the damage and handle the crisis?
Corporate Social Responsibility
1. Sustainability is the current focus of business community globally and businesses worldwide are including sustainability considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any three sustainability actions to reduce their negative environmental footprints and why (refer to the sustainability report of the chosen company) (10 Marks)

2. With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 logical reasons why in the Companies Act 2013 CSR spend has been made selectively applicable for businesses in our country. (10 Marks)

3. “Society is one of the critical stakeholders of business”.
a. How does business impact local community positively as well as negatively?
b. With the help of a live example from any company, Indian or Multinational, elaborate how businesses are finding innovative ways to bring benefits to themselves as well as to the local communities in which they operate.

Management Theory and Practice

Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice? (10 Marks)

Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose. (10 Marks)

Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don’t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay. (5 Marks)
b. Discuss Herzberg’s two factory in the light of the case.

Information Systems for Managers
1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the
cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud. (10 Marks)

2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain. (10 Marks)

3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from “freemiums” to “premiums” (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies? (5 Marks)
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

Business Economics

1. Demand forecasting is not a speculative exercise into the unknown. It is essentially a reasonable judgement of future probabilities of the market events based on scientific background. Explain the statement by elaborating different qualitative and quantitative methods of demand forecasting. Which of the methods described by you is most suitable for forecasting the demand for “expensive mobile” and why? (10 Marks).

2. Which market is characterized by the “competition among few”? how is this market different from the “competition among many”? Explain how the producers in this kind of market promote their own interests by giving real world examples like OPEC, Cement Cartels, etc. (10 Marks)

3. A) Explain how the consumer attains utility maximisation and producer ensures cost minimization with the help of indifference curve and isoquant technique. (5 Marks)
3. B) “There is a high cross elasticity of demand between new and old cars”. Discuss the statement by explaining the features of cross elasticity of demand. Also compare and contrast cross elasticity with other types of elasticities of demand.

Organisational Behaviour

1. What is the role of a leader in motivating his/her subordinates? Explain the impact of leadership styles on subordinates with the help of three different theories of leadership in brief. (10 Marks)

2. In a large office an employee named Rozy may feel like a mere payroll number, but her informal group gives her personal attachment and status. With the members of her group she is somebody, even though in the formal structure she is only one of a thousand employees. She may not look forward to monitoring 750 accounts daily, but the informal group gives more meaning to her day. When she thinks of meeting her friends, sharing their interests, and eating with them, her day takes on a new dimension that makes easier any difficulty or tedious routine in her work. Suddenly Rozy developed some interpersonal and intergroup conflicts with some powerful members of the group. The group did not accept her. Her work became more disagreeable and compelled her to a transfer, to absenteeism and to a resignation.
Questions: Although informal groups may lead to several benefits, can these groups prove harmful?. Suggest some measures for Rozy to check the dysfunctions of informal groups? (10 Marks)

3. Hari Sinha is a marketing executive with Hardbyte Computer Peripherals Ltd. Hardbyte is a company with 10 years of existence and has a sound product range in computer peripherals. It sells its products at a slightly higher price in the market because of its goodwill for quality. Hari Sinha is one of the best marketing executives of the company and enjoys several company benefits for his excellent performance. Hari’s boss Sudhir Pradhan is thoroughly satisfied with his work and likes Hari. Hari likes to sell to institutional buyers rather than small-time domestic customers. Hari also likes to work on challenging customers but not at the cost of wasting too much time on to please them. He constantly keeps himself focused on the targets to be achieved for the month and tries to reach the maximum. For him, it matters to be ahead in the race of selling and therefore he works very hard and smart. Sudhir has always tried to ensure that Hari is given enough scope to explore the potential customers on his own. He of course, feels a little worried about Hari’s attitude towards those marketing executives who sell to small customers. He is at times belittling in his attitude towards them and even ridicules their efforts. However, Sudhir has tried to ignore this because of Hari’s performance.Due to the recent slack in the IT industry, Hardbyte’s business with corporate customers has dipped. Because of this Sudhir, has reallocated the targets to all the marketing executives. However, he knows Hari’s fetish for corporate clients too well. But he also knows that Hari will have to be forced to go to small customers for promoting the products. Sudhir, is aware of the fact that Hari is a man of strong likes & dislikes and hence he is in a fix. He is also apprehensive that if Hari is not given an appropriate assignment then he may even consider leaving his job. Sudhir was fully aware that Hari had no dearth of opportunities. Sudhir knows that the dilemma that he is facing is serious and will have to be resolved suitably.
Questions
a) In a rapidly changing global scenario, what is the contribution of Individual Behavior in Organizations from the perspective of attitude, and perception?
b) How understanding of personality helps in enhancing organization’s effectiveness?
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SEMESTER 2

Strategic Management

Q.1) Carrefour is a French Retail Giant wanting to enter into India’s multi-brand retail industry. Perform a PESTLE analysis for Carrefour’s entry strategy into India.

Q.2) Hindustan Motors has ceased to produce “Ambassador” car since 2014. Assuming you to be the new CEO of this company, suggest ways & means of resurrecting the brand “Ambassador” by building a Competitive Advantage. (10 Marks)

Q.3) Geely, a Chinese automotive major wishes to enter into India to offer its automotive brands in the Indian market.
A) Perform Porter’s 5 forces analysis. (5 Marks)
B) Based on Porter’s 5 forces analysis, suggest whether the company should enter into India or not. Suggest the reasons behind entry or non-entry into the Indian market.

Essentials of HRM

1. Define Job Specification. Create a job specification for the position of a tele caller for an E tailer.

2. Differentiate between recruitment and selection. List and explain some of the recruitment methods in the digital age. (10 Marks)

3. ‘Speedcall’ is a five year old telecommunications company. As a part of the strategic management to achieve its vision, it decides to conduct training for its first line staff selling over the counter products. The company does a thorough research and decides to conduct trainings on the topic of ‘customer centricity ’ , realizing that giving importance to customers will be the only way to sustainable business. The company hires outside trainers to conducts training based on the outline created by the L&D department of the company. Almost 500 first line staff members are trained and after a year the company sees no effect on sales/ revenue..
a. What do you think is the reason behind failure of the above initiative? . (5 Marks)
b. Elaborate on the concept of training need analysis with reference to the above case.

Marketing Management

1. Briefly discuss the various stages of a Product’s life cycle, giving examples of products which are currently in each of these stages and the marketing strategies adopted by them.

2. Mitsui Fonda, the world’s leading automobile manufacturer, is considering launching a hybrid concept car which runs on three fuels: water, electricity and petrol. Priced at Rs. 30 Lakhs, the company is considering making a foray into the Indian markets. To assist the company in taking key decisions, prepare an exhaustive list of all the external environmental variables elucidating all the possible business, market and consumer related information that would be required by Mitsui Fonda, to understand the Indian market and consumer. (10 Marks)

3. ‘Zeal’ is a cosmetic brand that has products ranging from suncare to facial moisturisers, deodorant and shower products for men as well as women. While the women’s range comprises beauty and skincare products such as sunblocks, moisturizers, day creams, night creams, shower gels and deodorants, the men’s range comprises grooming and skincare products such as shaving cream / gel, aftershave balm, day cream, moisturizer and deodorant. For its range of products, the company targets the youth ranging from an age bracket of 15 – 30 years. Having gained significant popularity with consumers and being a trusted brand for the past decade, the company is now planning to diversify its product range to the next level and venture into health care products such as honey, energy drinks, immunity-building beverages etc.
a. Which of the following strategies will you choose:
• Extend the existing Zeal brand to the energy drink segment or
• Launch a new brand with a completely new brand identity
Justify with a suitable argument discussing the pros and cons of the strategy.
b. Accordingly suggest the most suitable target audience and an appropriate positioning for the brand; given the competition in the health care products

Business Law

1. In today’s corporate scenario undergoing long drawn litigation is expensive and time consuming. The senior management of your company has given you a project to find the feasibility of Alternate Dispute Resolutions (ADR). Please prepare a short brief on what is ADR, its types, advantages and practical examples where ADR is feasible than conventional litigation. (10 Marks)

2. Junaid is an investigative journalist assigned to identify and bring to light negligence of the Municipal Authority at Mumbai. Junaid is currently investigating whether the initiative of segregation of garbage has been fully implemented but he has not received any response from the authorities. Please help Junaid under what law he can legally obtain information along with the procedure, timelines and cost involved

3. Rakesh had planned to go for short holiday in Goa along with his wife. He started looking out for hotels in Goa and based on various websites and reviews he had booked a Le Grand Hotel in North Goa. He paid the money in advance and the booking was confirmed. On reaching this hotel, he found that the hotel was not as per the hotel’s website and reviews. Further, on reaching the hotel he realized that the pictures displayed on the website were in such angle so as to conceal the real look and image of the hotel property. Rakesh demanded a refund, but the Hotel refused stating that Rakesh was supposed to check before booking and quoted the principle of “Caveat Emptor”.
Please help Rakesh in the following:
a. Is Rakesh’s claim defeated under the principle of Caveat Emptor? Please give reasons for your answers. (5 Marks)
b. Assuming if Rakesh wanted to pursue this case before a Consumer Court, what are the remedies he would apply for?

Business Statistics

1. The sample data from a research survey conducted in various cities on the amount of time 13-15 year-old children spent with mobiles are as follows:
City
Time with mobiles
(hours per week)
Hyderabad
46
Mumbai
50
Pune
46
Bangalore
54
Bhubneshwar
42
Indore
30
Bhopal
42
New Delhi
50
Chandigarh
46
For the above sample, determine the following measures: i. The mean ii. The standard deviation iii. The mode iv. The 75th percentile Based on your calculations comment on the time spent on mobile.

2. ‘Mumbai Ice Cream an ice cream store gives relationship between ice cream sold and temperature. The store has taken a sample of a week’s data. Below you are given the results of the sample
Day
Cones Sold
Temperature
1
350
110
2
200
100
3
210
90
4
100
80
5
80
70
6
70
60
7
50
50
i. Which variable is the dependent variable? ii. Compute the least squares estimated line. iii. Is there a significant relationship between the sales of cones and temperature? iv. Predict sales of a 95 degree day.

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Financial Accounting & Analysis

Q1. From the following information of A star Ltd. prepare the Cash Flow statement for the year ended 2017 and 2018 as per AS – 3. (10 Marks)
Liabilities 31-3-2017 31-3-2018 Assets 31-3-2017 31-3-2018
Equity share capital 2,20,000 2,50,000 machinery 2,00,000 2,30,000 9% Preference Share Capital 1,00,000 1,10,000 Building 1,50,000 1,76,000 Securities Premium 20,000 26,000 Land 18,000 18,000 Profit & Loss A/c 1,04,000 1,34,000 Stock 84,000 98,000 5% Debentures 70,000 64,000 Debtors 38,000 38,000 Creditors 38,000 46,000 Bills Receivable 42,000 62,000 Bills Payable 5,000 4,000 Cash 42,000 32,000 Provision for Tax 10,000 12,000
Dividends payable 7,000 8,000
5,74,000 6,54,000
5,74,000 6,54,000

Q2. Balance Sheet for JK Ltd. for the year ended 31st March 2016 & 2017 (10 Marks)
Liabilities 2016 2017 Assets 2016 2017 Equity Share Capital
2,00,000
2,00,000 Land 50,000 50,000 9% Preference Share Capital
1,50,000
1,50,000 Building 1,50,000 1,35,000 Reserves 1,00,000 1,22,500 Plant & Machinery
1,50,000
1,35,000 17% Debentures 50,000 75,000 Furniture 50,000 70,000 Creditors 75,000 1,00,000 Stock 1,00,000 1,50,000
Bills Payable 25,000 37,500 Debtors 1,00,000 1,50,000 Tax payable 50,000 75,000 Cash 50,000 70,000
650000 760000
650000 760000
Profit & Loss Account for JK Ltd. for the year ended 31st March 2016 and 2017 Particulars 2016 2017 Particulars 2016 2017 To Cost of goods sold
3,00,000
3,75,000 By Sales 4,00,000 5,00,000 To Operating Expenses Administrative Selling
6,500 10,000
7,250 10,000
To Interest on Debentures
8,500
12,750
To Net Profit 75,000 95,000
4,00,000 5,00,000
4,00,000 5,00,000
Using the tool of commonsize financial statement analysis, comment about the improvement or decline of financial performance of the company.

Q3. The following extracts are available from the financial statements of companies V ltd. and J Ltd. for the year ended 31st March 2017: (Rs. In Lakhs) Particulars V Ltd. J Ltd.
Revenue from operations
1,500 6,000
Manufacturing cost
900 4,050
Interest paid
105 375
Depreciation
135 675
Selling expenses
135 225
Income Tax
90 225
Non-operating income
45 285
Dividend paid
120 600
Fixed Assets
1,500 7,350
Current Assets
525 2,250
Current Liabilities
375 2100
Debentures
600 3,300
Reserves
450 1,200
Share Capital
600 3,000
From the above information answer the following questions with the help of suitable ratios: 3 a) • Which company has better solvency using current ratio and share value using earning per share? • Which company would you recommend for investment? Justify. (5 Marks) 3 b) • Which company has efficiently employed capital using return on capital employed and better operational efficiency using operating profit ratio? • Which company would you recommend for investment? Justify.

 

Business :Ethics, Governance & Risk

1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks)
2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA).
a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks)
b. If you are the employer, how can you prevent whistle blowing, explain.
corporation. This establishment has 4 units, each carrying out a particular task relating
to manufacturing process. The number of workers work in two shifts, with each shift
lasting for around 7 hours. The total number of workers employed by the establishment
is 154. Anil and the other workers have issues with their health as the unit is not kept
clean. They have to face problems with regard to drinking water also. Sunil, another
employee, suffered an accident because the unit was not well lit. The owners do not
take the complaints seriously stating that none of the labour laws apply to the
manufacturing unit.
Advise Anil. (10 Marks)
2. Amit was working in a factory. He was employed in lifting the goods with a crane.
Abhay another employee was given the job of stacking the goods together, before they
could be lifted by the crane. Abhay had to go home early, but the owner refused to
leave him until he completed his task. In a hurry to complete the job Abhay
overburdened the goods. When Amit, lifted the goods with the crane, the goods toppled
and fell an Arvind, an employee, who was standing below. This accident resulted in the
death of Arvind.
After a few days, the dependents of Arvind came to the employer and claimed for
compensation. The employer refused stating that it was not his fault that led to the
accident and it was the carelessness and negligence of Amit and Abhay which led to the
accident.Advice the Dependants. (10 Marks)
3. A) An organization was in operation for the past 20 years. The organization gave a
bonus every year during Diwali. For the past two years the organization did not give a
bonus stating the reason that the company had not earned any profits. However, the
balance sheet reflected clear profits. When the workers raised this issue the employers
did not pay any heed as the workers were lacking a collective bargaining power.
Without a trade union existing the workers found it difficult to fight for their rights.
The employers also threatened to file a criminal conspiracy case against the workers.
Analyze the case and advice the workers on a suitable solution. (5 Marks)
3. B) Arjun was Director in a company. The company has units across the country – 2 in
cities and 4 in rural areas. Each unit has approximately 30 to 40 workers working.
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The wages of each employee are different. Also the employees doing the same work but
working in different units were not paid the same wages. An employee who was
transferred from a rural unit raised this issue with the trade union. The trade union
asked Arjun to get all the wages of all the employees at par. Arjun replied stating that
disparities in wages was allowed.
Is Arjun justified in giving different wages to different employees working in different
areas? (5 Marks)

Course: Compensation & Benefits

1. Assume that you are the HR manager of a multinational manufacturing organization.
Devise a compensation plan to accommodate the needs of the employees.
2. Analyse the current reward trends and comment on the pros and cons of those trends.

3. “A competitive compensation plan is not only favourable for the employees but it
also perks up the company’s performance. It alters an employee’s focus towards
generating more revenue for their organization and empowers them to overcome
their departmental schedules”.
a. Do you agree with the above statement? Explain your reasons with examples.

b. What approach can be adopted by companies to make the compensation plan more
holistic?

Information Systems for Managers

1. The Healthcare industry is inundated with massive volumes of data generated each minute. With the adoption of electronic health, mobile health and wearable technologies this is poised to increase dramatically over the next few years. This comprises of data that exists in the form of records, compliance & regulatory requirement. The recent trends demonstrate the transition from maintaining data in hard copies to digital data. As the Chief-Information-Officer (CIO), of a reputed hospital in the city, the management and you are in talks of migrating this data to the cloud. What are the benefits of adopting the
cloud and the major challenges that you anticipate to face with regard to cloud adoption? Give justification for adopting the cloud. (10 Marks)

2. Information Technology (IT) has become an integral part of the modern supply chains. Explain the concept of Supply Chain and with the help of an example from the retail sector, discuss how Information Systems are helping the organization in improving its supply chain performance. Mention any two future IT trends in supply chain. (10 Marks)

3. Digital music is gaining firmer ground in India. 56 percent of digital music revenue in Asia comes from music streaming. Players like Gaana, Hungama, Saavn, Wynk etc. offer users to stream music online and save songs offline with a premium subscription. They have grabbed a significant share of the audience who have given up the traditional methods of downloading music to streaming it online. Advertisers and telecom providers have also joined the bandwagon. The primary reasons for this growing popularity can be attributed to the rise in the number of digital natives, improved internet connectivity, more localized curated song lists, personalization of content, competitive pricing, huge library , availability across different platforms, simple user interface and sharing digital music with others across social platforms. Despite this, the path to profitability is challenged by user ability to willingness to pay for subscription, low advertising prices, and high content costs.
a. How do you think these companies use analytics to lure customers to use their app or convert the existing ones from freemiums to premiums (the subscription based model)? What are the different type of analytics? Does using analytics benefit the companies? (5 Marks)
b. Define Social Media and explain how these companies use Social Media to increase their business? Is it a wise choice to use social media to connect with customers?

Management Theory and Practice

Q1. Explain with examples, what type of leader is Sundar Pichai (CEO Google). What kind of leadership style does he practice? (10 Marks)

Q2. A team leader in an organization wants to take feedback about his leadership from his peers, superiors and subordinates. List the various tools of verbal and non-verbal communication that can be developed for this purpose. (10 Marks)

Q3. Ajay had always been an outstanding performer throughout academia. As expected he also got placed at his dream company. This company offered him lucrative compensation, great fringe benefits, job security and encouraging superiors. Two years have passed by at this company and Ajay no longer has the same thoughts about the job; though all has been the same. Ajay seems to have got bored of his mundane job and salary hikes don t seem to motivate him anymore. He is on the verge of withdrawing.
a. What according to you is wrong with Ajay. (5 Marks)
b. Discuss Herzberg s two factory in the light of the case.

Operations Management

1. Pick up an organization and discuss the various factors an operations manager should consider before choosing a production processing system for the organization? (10 Marks)

2. With reference to a particular organization, explain the inputs of MRP System?
(10 Marks)
3. An electronics company purchases transistors at Rs.30 per unit. An annual requirement of the transistors is 5000 units. The ordering cost is Rs.200 and carrying cost is Rs.4 per unit, lead time is 5 days.

a. Calculate EOQ (5 Marks)
b. Reorder point based on the given information. (5 Marks)
B2B Marketing

1. There is an amusement theme park opened a few years back named as Imagica which is an excellent source of entertainment to its consumers. Prepare a suitable B2B Segmentation, Targeting & Positioning Strategy for Imagica. (10 Marks)
2. You are appointed as a Marketing Manager for a leading brand of Aroma Diffuser & Oil targeted to hospitality industry. The Aroma Oil is manufactured & is sold at various hotels, hospitals & corporates. Prepare a suitable Supply Chain Management to be followed for Aroma Oil. (10 Marks)
3. Tas Ltd is an emerging brand in the business of tiffin services & is serving its clients successfully. It plans to offer its services to corporates for their employees & other events. The idea that Tas Ltd has is of tiffin services to be extended to corporates depending on their preferences. As an expert advice this new start up. a. Prepare a communication plan for Tas Ltd. focusing on the corporates b. Recommend a suitable sales promotion tool to be adopted by Tas Ltd
Business :Ethics, Governance & Risk

1. Today’s global economy is a knowledge economy. There is a demand for a new type of multinational, multifaceted globally responsible and aware manager, who is operational across national borders. You are working with a global company in which you spend time in different countries as part of your business responsibilities. What competencies do you think you have and which ones do you need and why to fulfill your role successfully? (10 Marks)
2. Do you believe that the production of biofuels is a viable solution for addressing both the world’s energy needs and global warming? Why and why not, discuss the ethical pros and cons of your answer. (10 Marks)
3. Three years ago, Dinesh Thakur exposed how India’s then largest drugmaker and his former employer, Ranbaxy Laboratories, failed to conduct proper safety and quality tests on drugs and lied to regulators about its procedures. He made his name, and almost $48 million as a whistleblower award from the United States, when U.S. regulators fined Ranbaxy $500 million for violating federal drug safety laws and making false statements to the Food and Drug Administration (FDA).
a. Under what circumstances would you be compelled to blow the whistle as an employee in an organization? (5 Marks)
b. If you are the employer, how can you prevent whistle blowing, explain.

Financial Institutions and Markets

1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report. (10 Marks)
2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism. (10 Marks)
3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok, 3a) Explain different types of risks associated with systematic risk. (5 Marks) 3b) Explain different types of risks associated with unsystematic risk.

Integrated Marketing Communications

1. You are the owner of a fashion store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success? (10 Marks)
2. You are the brand manager of a teen brand. Your company has tied up with an NGO to teach life skills to college students from lower strata to help them succeed in their future careers. How will you leverage this association to build positive equity for your brand?
3. Case Study Himalaya aims to double Market share in Men’s Face Wash Source : PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for 15-20%. Himalaya is the market leader of the overall facewash category with 24% market share. In Men’s category they have a 10% Market share. They are looking at expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s grooming segment is estimated to be around 5800 Cr. And they are looking at sports as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr. With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units and 200 standalone retail stores and plans to expand it to 300-400 outlets in the next 3 years. The next growth will come from Tier II cities where they are looking at expanding their stores. 50% of current stores are also in tier II cities. Himalaya is looking at doubling their share in 3 years. Men’s grooming segment is growing at 10% due to higher exposure to brands on account of more men travelling abroad and exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC to double the market share? (5 Marks)
b. What tactics would you use for the Media mix towards doubling market share? What areas would you leverage in the promotional activity?
Services Marketing

1. Prepare an advertising campaign for a newly started chain of restaurant having presence across the country. (10 Marks)

2. A new brand of airline named ALM has recently introduced its airline services in India. The brand has an objective of being the market leader as it has been in other country. India being a new market for them will require a proper blend of marketing mix elements. Suggest marketing mix for ALM in India (10 Marks)

3. A nationalized bank is facing difficult situation with respect to retaining their existing customers as these customers are shifting to private sector bank or foreign bank. Private & foreign banks offer better services & work for longer duration during the day which the nationalized bank lacks. As a consultant a. Suggest a suitable repositioning strategy for the nationalized bank b. Explain the element of physical evidence & its importance in nationalized bank

Corporate Finance:

NMIMS Assignments June 2018:

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Corporate Finance

NMIMS Assignments June 2018: Contact at [email protected]

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Course: Corporate Finance

1. A Project costs ₹ 1,00,000 and is expected to generate cash inflows as:
Year Cash inflows(₹)
1
20,000
2
22,000
3
25,000
4
28,000
5
20,000
The cost of capital is 12%. Calculate Profitability Index and suggest whether project should be accepted or not. (10 Marks)
2. Alok works in an organization which has debt and equity in its capital structure. The net income of the firm is ₹ 2,00,000. The organization pays ₹ 50,000 every year as interest component to debenture holders. Calculate the weighted average cost of capital if the cost of equity is 12% and cost of debt is 9%. If the company’s new project will provide a return of 10%, suggest whether company should make the investment or not. (10 Marks)
3. Mr. Sharma was working with Delta Ltd for the past five years. The company was planning for expansion and required a funding of ₹ 20,00,000 for the same. He was considering two financial plans and expected EBIT due to expansion was ₹ 8,00,000. Apart from equity(Face value ₹10) , if the company raised debt, cost of debt was 8%. Tax rate is 35%. Calculate EPS for each financial plan and suggest which financial plan is better for the firm.
3a) Plan A: Funding through 100% equity (5 Marks)
3b) Plan B: Funding through 50% Equity and 50 % Debt (5 Marks)
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Internal Assignment Applicable for JUNE 2018 Examination

Course: Strategic Financial Management

 

  1. From the following details supplied by Amaya Plastics ltd. you are required to:
  2. Calculate the Net Present Value
  3. Calculate the Discounted Payback Period

For each Capital Expenditure proposal given below:

Details Proposal A Proposal B

Initial Cost Rs. 20,00,000 Rs. 15,00,000

Expected life 10 years 8 years

Cash flows before tax

after depreciation

Rs. 3,00,000 each for

first four years

Rs. 2,00,000 for next 6

years

Rs. 2,00,000 each for first

five years

Rs. 3,00,000 for last three

years

Estimated scrap value Rs. 50,000 Rs. 1,00,000

The discounting factor is 12% and tax rate 30%.

(10 Marks)

  1. Kailash Ltd. Earns Operating Profit (EBIT) of Rs.1,80,00,000 at existing capital

structure. You are required to calculate financial leverage and EPS with the help of

Following information

Particulars Amount in Rs

13.5% Debentures ( FV 100) 4,00,00,000

15% Cumulative Preference Shares( FV 100) 1,00,00,000

Equity Share Capital ( FV 10) 3,00,00,000

8,00,00,000

Tax rate 35%

(10 Marks)

  1. A) Naysha Ltd. has the following capital structure as on 31st March,2017

10% debentures (before tax) (Rs) 300000

9% preference shares (Rs) 200000

Equity shares of Rs.100 each 500000

Total 1000000

The equity shares of the company are quoted at Rs.102 and the company is

expected to declare a dividend of Rs.9 per share for the year. Tax rate is 40%

required.

Calculate the cost of capital (5 Marks)

  1. B. Discuss the cheapest form of raising long term finance with reference to

Question 3 (A) and state the reasons for the same. (5 Marks)

 

Course: International Finance

 

  1. Finance minister Mr. Arun Jaitley announced in the budget about long term capital gain tax, share market gave negative reaction on it, explain the reaction of FII or FPI on long term capital gain tax. (10 Marks)
  2. “The Eurocurrency market owes its existence to differences in national financial regulation combined with declining barriers to international capital movements.” Do you agree with the statement? Explain with the help of various Euro-Currency Market instruments. (10 Marks)
  3. The Chinese government’s move to ban waste paper amidst environment concerns is expected to benefit the Indian paper manufacturers.Waste Paper (WP) is one of the major sources of raw material used for manufacturing the recycled paper products. The recycled paper products are extensively used for manufacturing packaging materials like corrugated boxes.The Chinese Government’s decision to ban waste paper imports has caused a drop in global waste paper prices. As a result, the price of recycled paper in China, used for packaging material, has increased due to short supply of WP. Indian manufacturers using waste paper stand to benefit on account of lower global waste paper prices (on excess supply) and higher realization for recycled paper.The global shortage of wood pulp has resulted in increasing prices of finished paper. Indian wood pulp based having requisite self-sourcing (farm forestry) are expected to benefit from increasing global finished paper prices.The companies like West Coast Paper, TNPL and NR Agarwal Industries which majorly import waste paper for manufacturing processed recycled paper are expected to improve margins on account of falling waste paper prices. As per the industry reports, the global price fall in waste paper is evident as the old corrugated containers (OCC), the most common form of waste paper, fell from €150 per tonne in July 2017 to €135 per tonne in December 2017. Also, the prices of Kraftliner, the recycled paper manufactured by processing the waste paper, have risen from €642 per tonne in July 2017 to €694 per tonne in December 2017.    A.Paper manufacturing Industry is one of the important industry for India and China, from above paragraph explain the positive and negative effects on the revenue of Indian paper exporter. (5 Marks)    B.What will the impacts on FOREX because of Government of China Decision on paper bans? How India can take advantage of it? (5 Marks)

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Course: Operations Management

  1. Pick up an organization and discuss the various factors an operations manager should consider before choosing a production processing system for the organization? (10 Marks)
  2. With reference to a particular organization, explain the inputs of MRP System? (10 Marks)
  3. An electronics company purchases transistors at Rs.30 per unit. An annual requirement of the transistors is 500 units. The ordering cost is Rs.200 and carrying cost is Rs.4 per unit, lead time is 5 days .                              A.Calculate EOQ (5 Marks)B.Reorder point based on the given information. (5 Marks)

 

 

Taxation – Direct and Indirect: NMIMS June 2018 Assignments

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Course: Taxation – Direct and Indirect

  1. Mr. Fernandez has a portfolio of equity shares worth Rs. 2 crores by current market valuation. He had inherited the shares from his father 10 years ago. He has become extremely concerned about the introduction of 10% LTCG tax on equity shares in this year’s Union Budget. Not sure about the impact of this newly introduced tax, he is contemplating selling of all the shares before 31st March 2018, and escaping the taxation. He has sought your opinion on this. Prepare a detailed report citing the implications of the LTCG tax, and guide Mr. Fernandez in his decision making. (10 Marks)
  2. ABC Ltd.’s profit before tax as per P&L account was Rs. 240 crores. The following information was available regarding ABC Ltd on scrutiny:
  • During the year, it had paid royalty of Rs. 40 crores to a German company, but TDS was not deposited with the IT department till the time of filing income tax returns.
  • For a bill of Rs. 30000, ABC Ltd made cash payment of Rs. 30000 to the vendor on 29th January 2018.

Critically analyze whether the above expenditures will be allowed or disallowed as deductions, with reasons, discussing the applicable sections. What will be the impact of such allowance / disallowance on the computation of Profits and Gains from Business or Profession of ABC Ltd for the AY 2018 – 19? (10 Marks)

  1. A) Harish, an Indian citizen, leaves India for the first time on May 22, 2015 for London and returns on April 9, 2017, and stays in the country thereafter. Determine the residential status of Harish for the assessment year 2018-19? (5 Marks)    B) During the assessment year 2018 – 19, Harish (the above mentioned person) had the following details of income: (5 Marks)

 

Financial Institutions and Markets

 

  1. Krishna has recently joined an investment management company and his profile consisted of money market instruments. His manager in order to estimate his understanding of the market, asked him to prepare a report on the instruments of the market. Suggest which instruments of the financial market should be included in his report. (10 Marks)
  2. Nisha has completed her graduation and had started working in an MNC. She was able to save good amount every month so she thought of making investments. She had heard about capital market from her friend Alok. She decided to approach him to understand the process to start investments in capital market. If you are Alok, mention step by step process to Nisha, keeping in mind she doesn’t understand trading mechanism. (10 Marks)
  3. Alok was working in the portfolio management department of Alpha Ltd and had new recruits to whom he was supposed to provide training on the risks associated with the financial market as apart from earning returns they should be well aware of the risks that can be managed and which ones cannot be managed in a portfolio. He decided to broadly classify the risks in two categories and explain the different types of risks associated with each one. If you are Alok, 3a) Explain different types of risks associated with systematic risk. (5 Marks) 3b) Explain different types of risks associated with unsystematic risk.

 

Course: Organisational Theory, Structure and Design

 

  1. You are a consultant at Super Manufacturing; a family owned company is having 4 members of the family as the main decision maker. Generally they take decisions with experience. The company is facing a big problem of low performance and low morale of the employees. Discuss the various approaches of organizational effectiveness and find out the most suitable approach to effectiveness in such situation (10 Marks)
  2. Megha recently joined Capex Healthcare Pvt. Ltd.’ As a Factory Manager. Before joining she was working as a factory manager of Index Healthcare Solutions. Comparatively a small system with a simple organizational structure. Generally, a simple organisational structure is followed in small-organisations comprising of the owner and a few employees. As the number of employees increases, the layers in the organisational structure also multiply, which results in a complex structure of the organization. Thus, a complex organisational structure is a result of various divisions of an organisation spread across the globe. Discuss the common problems Ms. Megha will face in managing new organization. What she can do to overcome with this problem.

(10 Marks)

  1. ‘Pebble Pharmaceuticals’ is facing a big issue of conflict between Amit the production head and Prashant the head of Purchase department. A full lot of cough syrup is ready but cannot be dispatched because labels are not available. The purchase department takes labels once in a year to reduce the cost. If any specific demand will come from the departments they follow the due process of purchase. Although the store department already made a request for labels when cough syrup production started but Prashant is waiting on the request from Mr Amit the head of production. It happened because last year Amit and Prashant had a big conflict of sub-standard purchase, huge raw material was rejected by production department due to substandard quality. Prashant has taken it a personally and trying to play politics against him.a) Describe the type of conflict discussed and what are the possible outcomes of such conflicts. (5 Marks)      b) Suggest how the organization can avoid such conflicts. (5 Marks)

 

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