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Internal Assignment Applicable for APRIL 2019 Examination



Course : Corporate Social Responsibility

1.Climate change is the current focus of business community globally and businesses worldwide are including climate change related considerations in their strategic business decisions as well as long term plans. Choose any one current and live company, Indian or Multinational and explain how it is implementing any two climate change policies /actions to reduce their negative climate change impacts and why do they look at climate change as part of risk management?(refer to the sustainability report of the chosen company

2.With the introduction of Companies Act 2013 for the first time CSR has been legally acknowledged. Study the section 135, CSR rules as well as Schedule VII of Companies Act 2013. According to you explain 10 benefits that will accrue to business as well as society due to this regulation.                                                                                                                                                                                                                                                                                                                                   3.Child labour is a violation of human rights. India is sadly the home to the largest number of child labourers in the world. Children are engaged as household servants and are also employed by hotels, service stations, food stalls, workshops, construction sites, carpet industries, etc. They are even employed in hazardous and unhygienic forms of labour in textile, leather and cracker industries, depriving the children of their childhood, and harming their mental, emotional and physical development & well-being.                                                                                                                                                                                                                                                                                                                                                a.What according to you are five compelling reasons for the existence of child labour in India?
b.Suggest four strategies/action plan that can be adopted by business to make child labour unattractive and non viable.






Course : Business Communication And Etiquette


1.Large organizations where there are many people working closely, create unofficial and informal channels of communication. What is this kind of communication known as and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if any.  ( 5 Marks)

2 Explain the various forms that non-verbal communication takes which impacts cultural aspect of communication. How does verbal and non-verbal communication relate to each other? ( 5 Marks)

3. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.

a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?

b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?


Course: Marketing Of Financial Services


Q 1) Develop a Service Marketing Mix (using 8 Ps) for a private Life Insurance company of your choice.

Q 2) Your client wants to invest in Mutual Funds that rebalance the portfolio between equity and debt. Explain how it could be beneficial for your client to invest in such funds.

Q 3) You are a Financial Planner. Your client AshishShukla aged 23 years has just started his career with an IT company earning Rs 7 lakhs per year. Ashish requires your help to make some financial decisions. (You can make any assumptions to further build up your case.)                                                                                                                                                                                                                                                                                                                                                       a) Ashish wants to buy a Life Insurance policy. He is confused whether he should buy a ULIP or a Term Plan. Give justification and reasoning for the option you would suggest to your client.                                                                                                                                                                                                                                                                                                      b) Ashish wants your help to maximize his savings and to understand how he can get the maximum benefit of compounding to grow his investments. Help Ashish develop a investment plan to meet his life goals.



1.ABC Co. sells 10,000 units at a price of Rs. 10 per unit. ABC s total fixed cost is Rs. 20,000, Interest expense 10,000, and variable cost is Rs. 6 per unit. Find ABC s degree of operating leverage, degree of financial leverage and find degree of total leverage.
ABC s parent company has Rs. 2.5 million is assets that are currently financed by 100% equity. Its EBIT is Rs.600,000 and its tax rate is 30%. If ABC s parent changes its capital structure to include 40% debt, what is its ROE before and after the change? Assume interest rate on debt is 10%. Comment why the ROE increases after adding debt.
Assuming all other things remain same, how will the ROE change if interest on debt is suddenly increased to 20% ? Elaborate on the same

2.Kuber Company has a target capital structure of 50% debt and 50% equity, with an after tax cost of debt of 8%. Cost of retained earnings is 14%. Its profit after tax is Rs, 250,000.
Kuber is considering the following projects to invest in
Project Size of project IRR of project
Project A 100,000 12.0%
Project B 120,000 11.5%
Project C 120,000 11.0%
Project D 120,000 10.5%
Project E 100,000 10.0%
Find the company s weighted average cost of capital.
If the company accepts all the projects that it could invest in just from its profit after tax and considering their IRRs, which projects should it take up? Give reason. What will be its total investment in these projects?
Taking into account its target capital structure, how much of equity portion should the company invest in these projects? If the company follows Irrelevance Approach (Modigliani and Miller) or residual dividend policy, what will be its dividend payout ratio?                                                                                                                                                                                                                                                                                                                                                                                         3.Hi-Tech company s partial balance sheet for 2 years is given below
Current Assets (Rs. Lakhs)
Year 2017
Year 2018
Raw materials
Finished goods
Other current assets
Current liabilities (Rs. Lakhs)
Other current liabilities
Due to a new product launch, Hi-Tech s sales grew at a faster pace in year 2018. Hi-Tech s working capital bank had been assessing its Maximum Permissible Bank Finance (MPBF) under Method 1 till 2017, but due to a credit squeeze it suddenly changed to Method 2 in year 2018.                                                                                                                                                                                                                                                                                                                                                            a) What is the change in net working capital between 2018 and 2017                                                                                                                                                                                                                                                                                                                 b) What is the change in MPBF limit assigned by the bank from year 2017 to 2018? With this change in MPBF limit, will the working capital financing from the bank increase or decrease?


Course : Cost & Management Accounting


Question 1 Amman ,Namman, Pulkit and Amit started with a fast food restaurant, couples of years back. This year all the partners of the restaurant are planning to come up with a chain of restaurant in the city and therefore wants to employ some additional staff. One of the partner, gives an advertisement for recruitment in the Newspaper, for the position of Cost Accountant as well as Management Accountant. However, Mr. Shinde, the HR manager of the restaurant is confused about difference in the functions performed by the Cost Accountant and Management Accountant. Discuss how you will convince Mr. Shinde that both the profiles have certain specific set of functions to be performed, which are different from each other.

Question 2 PrachiPvt Ltd manufactures two types of wooden boxes, using certain common facilities. The following cost data is presented to you –
Box A Type Box B Type Units produced 2000 3000 Direct Labour hours per unit 1 2 Machine hours per unit 5 7 Set up machines 10 15 Orders 10 20 Machine activity expenses Expenses incurred to set up the machines ||Expenses in relation to the orders received Rs 500000 Rs50000 Rs 15500
Calculate the overhead per unit absorbed using the most practical and effective approach, which gives relevance to the casual relationship of cost drivers to activities. Also, discuss the approach in detail.
Question 3 A product X passes through two processes. The output of Process I becomes the input of Process II. The quantity of raw material introduced into process I is 20000kgs @ 20 per Kg. The additional cost incurred and output obtained for one of the month under review is as under-
Process I Process II Direct Material 80000 50000 Direct Labour 60000 20000 Production Overhead 24000 11000 Normal Loss 5% 2% Output 18500 18200 Loss resalable as scrap per unit Rs10 Rs 5
Calculate i. Value of Abnormal gain/ loss in Process I
ii. Value of Abnormal gain/ loss in Process II



Course : Financial Institutions And Markets


Q1. ABC Fashion Pvt. Ltd. is a leading apparel company in India. They want to expand and modernize their current business model and thus requires additional fund for the business.
You have been hired as a Financial consultant to ABC Fashion. As a consultant suggest the various methods as to how ABC Fashion Pvt. Ltd. can raise funds through primary or secondary market for their business.
Q2. You are a financial Advisor in a financial advisory firm. Your client apart from his existing investments, wants to diversify his portfolio in the mutual funds. Help your client to know the details about the mutual funds. Discuss the various characteristics, advantages and the disadvantages of investing in the Mutual funds.
Q3. Arun has recently got placed in a public sector bank. His manager asks him to prepare a short presentation on the following. Help Arun to prepare with his presentation.
A) Enumerate how Cash Reserve ratio (CRR) is used as a credit control tool by RBI.
B) Also discuss the contribution of statutory liquidity ratio (SLR) in Lowering Country s Inflation.

Course : Industrial Relations &Labour Laws
Q1. ABC is a manufacturing facility making light bulbs. While the factory is profitable, the rising component prices are squeezing the margins. The factory employs 200 workers and has a registered Union, representing nearly 70% of the workforce. The workers in this facility have approached the Union asking them to fight for higher wages to factor in the rising prices of basic commodities. The union representatives agreed to take the issue with the management. Detail out the process that the union should follow to have their demands met.
Q2. You are the Personnel Manager in the Rabale factory of Gautam and Co. The registered workers union raised a demand for increase in wages. The management has not made any effort to meet them. Some of the union members have asked the workers to go on strike and are gathered outside the gates, shouting anti-management slogans and requesting other workers to join the strike. The striking workers have made no attempt to physically stop the other workers from entering the factory premises. The General Manager in charge of the factory has asked you to take immediately terminate the picketing workers. Is this termination action justified? What steps will you take as the Personnel Manager to handle this issue?
Q3. Company ABC is a MNC situated in Aurangabad. The factory manufactured luxury vehicles, which were sold in India and aboard. The political climate in Aurangabad had become very tense and there were minor agitations by several political parties. The main area of contention was reservations in colleges and government jobs for the local community. There was a sudden escalation in tension and a flash strike was declared in the area. Anticipating trouble, ABC shut down their factory on the day of the strike. However, vandals attacked the factory and set fire to some of the buildings and vehicles parked in the factory premises. After things settled down, the company ordered an investigation. During this, they found that the vandals were primarily their own workers, both past and current. Further investigation showed that the workers were unhappy since they had not seen any increase in their wages over the last 3 years. Any worker who protested was promptly laid off. The management regularly took on temporary workers whom they paid nearly half of what they paid their full time workers. There were limited employment options in the area so the workers were forced to accept whatever terms the management set.
a. Has the management followed the principles of healthy industrial relations policy including being legally compliant?
b. Assume that you were one of the workers working in this company. What are your views on the incidents that happened during the political agitation? How should the workers have handled the grievances?

Course : Manpower Planning Recruitment & Selection
1. Karen joined Illuminati Magics Ltd. an IT firm as GM HR. After joining first observation she made was that employees did not have a role clarity. She allocated several tasks to her HR team and came to a root cause analysis that the organisation lacked Job Analysis as a result there was a lot of job and role ambiguity. You are one of the HR team member and have to recommend the three best methods for the accumulation of Job Analysis data. Conclude by emphasising the importance of Job Analysis for Illuminati Magics Ltd.
2. It is said that for Generation Y or millennials the quality of work life is the most important aspect. Comment on the above statement by citing example of any organisation where QWL is integral part of their culture.
3. Life Karma is a private insurance company which has about 900 insurance agents and 45 Unit Managers across pan India. 20 insurance agents report to one Unit Manager. The Learning & Development department wants to equip all of them with the latest sales as well as negotiation techniques.
a. As a L&D Manager you have to choose two on the job training programmes for the Insurance Agents. Conclude by stating reason for selecting these two programmes.
b. Select any one off the job training programmes for the Unit Manager and also state reasons of selecting the same.

Course : Insurance And Risk Management
1.Arun is recently appointment as an underwriter in an insurance firm. His manager asks him to prepare a short note on the steps he would follow in the process of underwriting. Help Arun to prepare his notes.
2. The global market for private health insurance is being disrupted at the same time growing rapidly. Keeping in view with the current scenario of health insurance in India. Discuss the future aspects of Health Insurance market in India.
3. Sujit is working in a private investment firm. Unlike his parents who were in government job and had retirement benefit, Sujit lacks on that front being in a private firm. Now he is worried about his retirement years.
a. As an insurance agent discuss the various Risk which will you consider while planning his retirement plan.
b. Also explain the various steps which will be involved in framing the retirement plan.

Course : International Banking & Foreign Exchange Management

  1. An exporter in India had to export goods to Japan. Both the importer and the exporter wanted to decide the best possible ways to settle a transaction as both the parties did not wanted to face any risk with regard to delivery or non-payment of goods. Both parties decided to approach their banks. If you are the manager of the bank explain the different products and services typically offered by an international bank in the case of foreign trade.
    2. Mr. Mahajan has his sons as well as many relatives settled in foreign countries, due to which there used to be frequent transactions in foreign currency. He was also interested in making investments in the foreign countries. He was not very sure if he will be eligible to open foreign currency account and also will it be beneficial for him. He decided to approach his friend who had just retired from a bank. If you are his friend, help him to find answer to his queries.
    3. ABC Ltd was planning to expand its business in foreign countries. They were considering if Foreign Currency Convertible Bonds(FCCB) could be a good source of funding. Neha was asked by her manger to prepare a report on:
    a) Various advantages if the company raises fund through FCCB                                                                                   b) Various disadvantages if the company raises fund through FCCB

Course : Compensation And Benefits
Q.1) WISDOM Technologies, a start up in online retail business, has hired you as a Compensation Consultant and you are asked to set up the compensation structure in the organization. Which forms of compensation will be a part of your compensation structure? Explain these forms too.
Q.2) ENPOWER Generation, a global Thermal Energy Company, wants to set up its operations in India. You are hired as a Consultant to provide the company with the crucial information about the components of pay structure in India. This information will help the company set up the ideal compensation in India. As a consultant, give these components to your client.
Q.3) MIRAGE Ltd, a leading Textiles firm in India, has made following two important decisions recently Revamp of production technology by importing the latest machinery Revising pay structure.
In this background, answer the following questions.                                                                                                                          a) How would you analyze the jobs after revamp of technology?
b) What will be the objectives of job evaluation program to enable the revision of pay structure?

Course : Business Ethics, Governance & Risk
Q1. Human rights are based on recognition of the inherent dignity and of the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world .Preamble to Universal Declaration of Human Rights.
According to you which are the five most susceptible areas for potential human rights violations possible in context of employees within an organization? Elaborate on your answer with the help of a suitable example.

Q2. The Geeta precepts or Dharma or spirituality based values and practices of business leaders have been shown to positively affect their stakeholder relationships as well as performance. Select a known industry leader or entrepreneur who will help you justify this statement research and read up about them and describe one incident/episode/decision from their professional life that showcases or proves the above statement (DO NOT explain or quote small /personal conversations or incidents of your immediate boss with you. Select a public figure known to most people).

Q3. The problem in Chandrapur of Maharashtra and the surrounding area is that this area, which is a declared tiger reserve, is now in danger of being taken over by the mining industry. If the central government awards the licence to the mining industry, then twenty one coal mines will be setting up shop in this area and Chandrapur will become a coal city. The forest will turn into a desert and the wild life will disappear. Somehow we have failed to intelligently sustain and manage the resources of nature, the primary source of all supply chain.
a. Do you think environmental sustainability is an ethical principle? Elaborate on any three issues/principles involved in environmental ethics.                                                                                                                                                 b.How can business embed environment protection/sustainability within overall business strategy? Elaborate on any five critical ideas/processes/steps.

Course : Capital Market And Portfolio Management


Question1 Mr. Lalawani wants to invest in share market. Specifically, he is interested in the securities of Power Sector. He strongly believes that performance of any entity is significantly related to the general industry to which the entity belongs and also to the economic environment.
Discuss the nature and type of analysis Mr. Lalwani will pursue so as to get the desired outcome.

Question 2
Mr. Anand wants to determine in which, out of the two securities he should invest in. He already did the task of forecasting the returns on both of these securities as mentioned below. You, being the financial research analyst advise him on these securities.
Security A
Security B
Return probability Return probability
0.15 0.2 0.12 0.15
0.1 0.05 0.1 0.05
0.12 0.1 0.08 0.45
0.05 0.4 0.09 0.15
0.13 0.25 0.1 0.2

Question 3

Beta of Pragati Ltd is 1.55. The market rate of return is 15%. The risk free rate of return is 8 %                                                                                                                                                                                                                                                      a.Compute the expected return based on CAPM, explaining all the components of the CAPM Model                                   b.Suppose, the risk premium on the market goes up by 3.5 % points do you think that the expected return on the stock of the above company will change? Calculate and elaborate.

Course :Organisation Culture
Q.1) MBC Auto Components Pvt. Ltd has hired you as a consultant to help the organization identify its culture. After your study you came to conclusion that the organization has a weak culture. Which could be the possible characteristics of MNC Auto Components in that case?

Q.2) LMN Strategy Consultancy is facing a unique problem of lack of consistency in the organization as far as following a specific cultural pattern is concerned. You are invited to study and suggest the ways in which the company can sustain the culture in its organization.

Q.3) VINTAGE Retail Pvt. Ltd is an online retail brand selling all the range of garments. Recently they have hired 100 new recruits in various departments of the organization. In this background answer the following                                                                                                                                                                                                                                               a) Explain how stories and rituals can be the ways in which these new recruits can learn the organizational culture of VINTAGE Retail Pvt. Ltd?

b) Explain how material symbols and language can be the ways in which these new recruits can learn the organizational culture of VINTAGE Retail Pvt. Ltd?


Course : Taxation Direct & Indirect
Question 1 Miss Nihali recently joined Accenture as Head IT. Her CTC amounts to 24 lacs. There is formal procedure which every company s accounts department follows while processing the salaries payment to the employees for any financial year. You being the accounts manager of the company, discuss on the points to be taken care of while charging tax under the head income from salary for the employees.

Question 2 Mr. Abhishek recently passed the MBBS exams and started practicing as a doctor. On the occasion of his birthday, he received a cash gift worth 51000 from one of his father s friend. Further, one of his patients also gifted him a plot of land, as an appreciation for his personal qualities and dedication towards his work. Discuss with suitable reasons, whether the receipts are taxable or not and if yes, then the head of income under which the receipts are taxable.

Question 3 Mr. Arman has a gross total income of Rs 1350000 for the Assessment year 2018-19. He made following payments during the year
PPF amount paid (Sum insured on account of LIC is Rs150000.) 75000 LIC premium paid 30000 Medical insurance premium for self and wife 10000 Repayment of housing loan to Bank Of Baroda 125000 Medical premium paid for his mother (aged 85 years) 25000

  1. Compute the eligible amount of deduction under Chapter VI-A for the Assessment Year 2018-19
  2. What if, in addition to this he also contributed in certain work of literacy and earned a royalty income amounting Rs15 lacs, as a lump sum consideration by authoring certain books. Compute the additional eligible amount of deduction explaining the relevant provision.                                                                                                                                                                                                                                                                                                                                                                         Course : Strategic Cost Management

Problem 1

Initial Investment: 500,000
Annual savings of: 100,000
Cost of capital: 9%
Find the payback period and discounted payback period (nearest year is acceptable), which one will you recommend and justify your recommendation
Round to 3 decimal places for all calculations. Assume all savings happen at the end of year, starting from Year 1

Problem 2:

An auto component manufacturing company is contemplating introducing a new inspection process in their assembly line to save on rectifying cost. The current production is in batches, each batch produce 5000 components. The cost of inspection of each component is Rs 50, the cost of rectifying each defective component is Rs 250. If a defective component is sent to customer and returned by customer it cost the company Rs 500. Calculate at what percentage of defective rate it would be beneficial for the company to adopt the proposal.

Problem 3:

From the following details calculate and elaborate on:
Sales 150,000
Total Cost 120,000
Fixed Cost 60,000
Profit 30,000
a. P/V ratio
b. Break Even Point and Margin of Safety



Course : Performance Management System

Q1. Aakash Logistics Limited is a 5 year old organization with 500 employees and a pan-India presence. The company has had average profits and is on an ambitious growth path. The Departmental Heads at Aakash Logistics Limited have often voiced that the performance management system functions in isolation and is not integrated with other HR subsystems, particularly with Recruitment & Selection and Training and Development. You are to guide the HR team with 2 examples on integration of performance management with Recruitment & Selection and Training and Development.

Q2. Nisha is the Head of HR at Gifting Marvels Limited , an organization which specializes in personalized and multi-faceted gifting solutions. The company is 2 years old and has greater business volumes via their electronic portal. Nisha is debating with her CEO on whether the self-appraisal process is relevant for the company. Assuming you are Nisha, how would you approach the interaction with the CEO on self-appraisals.

Q3. You are the HR Manager in your company and are planning to introduce e-performance management in your company thereby moving from paper-pencil / manual appraisal process.

a) How will your convince the management on e-performance management system?                                                            b) What steps will you take before introducing e-performance management?


Course : Treasury Management in Banking

Q1. Mr. Sharma has been newly appointed as a treasurer in an organisation. His Manager asks him to prepare a short presentation on the various functions which are performed by his (treasury management) department. Help Mr. Sharma to prepare the presentation for the same.

Q2. Prudent Liquidity management is essential to maintain a solvency of a bank. Thus bank s regulators such as RBI have specified certain ratio that needs to be kept by the banks. Discuss the various ratios which helps RBI in maintaining the liquidity position in a bank.

Q3. You are the Manager in ABC National Bank Ltd. You are required to take an introductory session for the new candidates on board on the below:

  1. Discuss the various kinds of risk which a banks are prone to and how these risk impacts banks.
  2. Also enumerate the different methods adopted by the treasury department to measure the various types of the risk.                                                                                                                                                                                                                                                                                                                                                                                                                                             Course : Organisational Theory, Structure And Design

  3. Pyramid cements is a Cement manufacturing firm with a Pan India presence. Started by two friends in 1974, this company has a market share of around 12 % today and aspires to be one of the top 6 cement manufacturing and distribution company of India. The management has been advised that the company needs to move away from the family run nature to a greater level of professionalism. The promoters have planned to adopt fully automated systems for business operations, propose change in performance management systems and are looking at hiring fresh talent from outside. These changes have created disharmony in the existing set of employees. What kind of resistance is the management likely to face? What are the various reasons for individual employees that will lead to resistance in this case? What will be the outcome of such resistance?
  4. Organizations such as HUL, SAP, Microsoft and many more are committed towards encouraging diversity in the workforce. What would be some of the factors that they would consider while promoting diversity? Would you recommend that organizations should invest in creating diverse workforce? What are the benefits associated with this decision? Would companies face certain challenges while promoting diversity?
  5. As a consultant, you are approached by an upcoming e-tailer who is into online sale of women apparel. They want your advice on creating an effective organizational structure.
  6. A) Explain any 4 main principles that you will follow while giving your suggestions?
  7. B) How does departmentalization and span of management affect Organizational Structure?Course : Strategic Hrm
    Q 1. How to design an effective career development system for the middle level managers of a service organization? Describe in detail the concept of career anchors, career paths and career planning for the middle level managers of a service organization with examples.

Q2: Explain how culture assessment of an organization can be made prior to cross border merger and acquisitions? Explain the challenges faced by any MNC when it goes for cross border mergers and acquisitions. Substantiate your answer with examples from business world. (10 Marks) 3. Case study: Siemens Builds a Strategy-Oriented HR System Siemens is a 150-year old Company, but its not the company it was even a few years ago. Until recently, Siemens focused on producing electrical products. Today the firm has diversified into software, engineering, and services, and is also global, with over 400,000 employees working in 190 countries. In other words, Siemens became a world leader by pursuing a corporate strategy that emphasized diversifying into high-tech products and services and doing so on a global basis. With a corporate strategy like that, human resource management plays a big role at Siemens. Sophisticated engineering services require more focus on employee selection, training and compensation than in the average firm, and globalization requires delivering these services globally. Siemens sums up the basic themes of its HR strategy in several points. These include: 1. A living Company is a learning Company. The high-tech nature of Siemen s business means that employees must be able to learn on a continuing basis. Siemens uses its system of combined classroom and hands-on apprenticeship training around the world to help facilitate this. It also offers employees extensive continuing education and management development. 2. Global teamwork is the key to developing and using all the potential of the firm s human resources. Because it is so important for employees throughout Siemens to feel free to work together and interact, employees feel they are part of a strong unifying corporate identity. For example, HR uses cross-border, cross-cultural experienced as prerequisites for career advances.

  1. A climate of mutual respect is the bias of all relationships within the Company and with society. Siemens contends that the wealth of nationalities, cultures, languages, and outlooks represented by its employees is one of its most valuable assets. It therefore engages in numerous HR activities aimed at building openness, transparency, and fairness, and supporting diversity.
  2. Advice Siemens on how it should go in drafting a Training and Development Strategy and show how it should be linked to other HR functional strategies
  3. Discuss key HR strategies an organization can formulate and show how linkages between them influence organizational success in competitive scenariosCourse : International Business
    Q1. ABC Pharmaceuticals have developed a new composition to fight an epidemic originating in Alaska. A lot of investment in terms of money, time & manpower has undergone for this development. What are the various ways through which ABC Pharmaceuticals can protect itself so that no other company can copy their product composition?

Q2. XYZ is a well-known cosmetic brand in India. With the rapid industrialization, the company wants to expand its business abroad. As a Strategic manager prepare a report for the board of members citing the various reasons for which the company should enter into an international market.

Q3. XYZ footwear is a leading Footwear company in India. They want to expand their operations into international market. You have being hired as a consultant to XYZ to draft their strategy for entering into international market.

  1. A) What are the different strategies you will discuss in front of the board?
  2. B) Also share the various choices for XYZ footwear to enter an international market                                                                                                                                           Course : Consumer Behavior
  3. BMW, the luxury German car maker, stands for performance and luxury. The company
    has grown its product line by targeting specific market segments. BMW s full range of cars includes 1 series, 3 series, 5 series, 6 series, 7 series, X3 SUV, X5 SUV, X6 SUV, Z4 and M. The 7 series was targeted to a group of consumers who were traditional and wealthy. They liked to be showy with flamboyant cars. They didn t like sporty cars but preferred comfort and luxury, so BMW added electronic features like window controls, airflow, night vision, etc. The X5 was created to target a group of customers who weren t born in wealthy families but had achieved success recently. They had taken up activities like biking and golf. These customers needed a bigger car for their active lifestyles and big families. Discuss on what dimensions (geographic, psychographic, demographic, behavioral) has BMW segmented and targeted customers for the 7 series and X5 models.
  4. You are the advertising manager for a health food brand. Develop two different ad themes to appeal the consumer on two different levels in the Maslow s hierarchy for the ad campaign.
  5. Enumerate the decision-making process you would go through in the following 2 purchase scenarios. Classify each of the scenarios into Nominal/Limited/Extended Decision Making.
  6. Buying your first car with the savings you have accumulated over the last year.
  7. Buying a new pair of running shoes.Course : HR AUDIT

Q1. Company XYZ, a technology start-up has grown rapidly since its inception 4 years ago. While the company is increasing manpower at the rate of 30% per annum, it is also losing a lot of key people. You have been appointed as the external HR Auditor for this company. What is the overall HR audit process you will follow? What is the specific approach you will take to audit the attrition in the company?

Q2. Company ABC is a manufacturing company with offices across India. They have well defined HR policies and an active HR team. They regularly conduct an Employee Satisfaction Survey to assess the level of employee motivation. Last 3 years has seen the satisfaction scores go down. One key are of disconnect was found to be the compensation and benefits area. Your firm has been appointed to Audit the Compensation and Benefits and suggest appropriate steps.
What steps will you follow to do a compensation and benefits audit of the company?

Q3. Kapoor& Co is a family run business, which has been in existence for many years. The MD, Mr. Kapoor, knew each and every employee in his company and ran the company like his extended family. He was personally involved in every performance and increment discussion and would take the final decision for each employee. The employees were quite happy in this set-up. After a few decades, Mr. Kapoor decided to retire from the company and put in place a professional management team to run the company. The new management team has been hired from other companies and has been given a free hand to run the company. The new CEO has appointed your firm to audit the Performance Management process.

  1. Detail out the steps by way of a checklist you will follow to assess the HR policies.
  2. With the new management team leading the performance assessments, identify 5 documents that should form a part of the HR policy manual related to Performance Management and write 2-3 lines describing the relevance of each document in this context.Course : Operations Management
  3. What is the need of Total productive maintenance (TPM) in a manufacturing company? Select any manufacturing company of your choice, and do a detailed study of its TPM process.
  4. Michael Porter in 1985 in his book, “Competitive Advantage: Creating and Sustaining Superior Performance” proposed three generic strategies of cost leadership, differentiation, and focus. Select any Indian company and explain how it has implemented the Porter s generic strategies.
  5. Activity-based costing (ABC) has helped many companies for decades gain a true understanding of their costs to produce and distribute products to customers. ABC provides a precise, accurate view of costs at very granular levels namely, at the individual product, service and customer level. Successes during the 1980s in applying ABC methods to manufacturing prompted an eventual expansion of this methodology to other key components of the supply chain (e.g., distribution). Manufacturers such as Proctor & Gamble and Warner-Lambert began using ABC models to determine their overall costs to serve individual customers (e.g., Walmart), and to evaluate the costs of offering different individual services to customers (e.g., services such as vendor-managed inventory and advanced shipment notices, or ASNs). (Source: Miller, B. T. The ABCs of Activity-Based Costing for Logistics.)
  6. What is ABC and how is it different from the traditional costing methods?
  7. Using suitable examples, explain the important factors for selecting the cost drivers in ABC.

Course : Employee Development & Talent Management

  1. Companies such as Accenture, Deloitte, Microsoft heavily invest in to talent management practices. What according to you is the need to invest in to such practices? If you are the talent management expert what steps will you consider while developing talent management practices for an IT company?
  2. Strive Mutual Funds is planning to have a series of trainings for their customer service executives. These employees have to deal with client queries and update the transactions of customers in their online accounts. Customer satisfaction scores have been dipping down. There is also a crunch of work-force. Prateek, the HR head has to consider various on-the job techniques that can be utilized for the work-force. Discuss any 4 on-the job techniques that can be considered for the executives.
  3. Santosh, the Head HR, ATR group is a worried man. The climate survey conducted has indicated that employee morals are lower than the previous year s record. There have been a number of exits at the top level. Attrition has also been on the rise. The 20-year-old organization seems to have lost its appeal to the millennial employees.

a.Santosh needs to device a robust employee retention plan. Suggest some strategies that he may adopt

b.Millennials work to live and not live to work . Explain this statement with respect to work-life strategies undertaken by organizations world-wide.

Course : International Hr Practices

Q.1) ABC Corporation is leading FMCG company in India. They are about to set up its first unit in South Africa. The company has decided to send 50 employees of Indian unit on an international assignment. You are given a task of designing training program for these expatriates. For designing the training program, you need to identify the job related factors on which training should be provided. Identify and explain these job related factors.

Q.2) Starfox Ltd is new publishing house in India. The company is planning to expand its activities in Europe. The company needs your assistance in designing the compensation program for its employees in Europe. The company has asked you to identify the internal factors that may affect the compensation of employees in Europe. Identify those factors.

Q.3) TVM Motors has started its automobile manufacturing plant in Indonesia. The company has decided to keep employee relations as one of the top priority in Indonesian plant. For this you are hired as a consultant. In this background, answer the following:

a) Help the company identify four issues in international employee relations.

b) Discuss the importance of unions in international relations with the company.

Course : Total Quality Management

Q1. Quality gurus, have all stressed the importance of employee involvement for quality. Explain why you would agree with them and how industries have implemented total employee involvement for quality.

Q.2 Assume you are appointed the Management Representative (MR) of your organization to implement ISO 9001. Explain the steps you will take to successfully get the ISO certification for your organization.

Q.3. You are attempting to develop a quality monitoring system using control chart for some parts produced from a large batch production. These parts are either good or defective. During each delivery a random 500 units is sampled and the number of defective units in the sample is noted. The average defect rate is 3.5%.

  1. State with reasons the type of control chart you would use
  2. Develop the upper and lower control limits (z=3)Course : Customer Relationship Management
    1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor Toy Store operating in your area. What can you do to reverse the losses & bring back your brand to profitability from a CRM perspective?
  3. You are the Head of a Private Hospital, namely WeCare Hospital & lately, it has been reported to you that your hospital s customer attrition is steadily increasing on a Year on Year basis. What would you do to arrest customer attrition & turnaround the fortunes of your Hospital? How will CRM help you in this effort?

As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization.
a. What would be the best CRM implementation strategies that you will follow for your business?
b. What aspects of application architecture would you consider while implementing CRM at Hero?                                                                                                              Course : Brand Management

Q1. Red Ply (name changed) is a leading Indian plywood manufacturer. Along with plywood it also manufactures and markets allied products for furniture making including laminates, veneer, doors etc. though Plywood remains its largest revenue contributor. RedPly prides itself w.r.t its product quality and remains committed to providing the highest quality to its consumers. Over the years it has installed latest machines and equipment for high-class manufacturing, though it leads to escalation in production cost. RedPly s closest competitor is OrangePly (name changed), with unbranded players being the most significant competition. OrangePly competes through flexible retailer terms and smart marketing and communication strategy while unbranded players offer 30-40% lower price. Plywood retailers and carpenters are the key influencer to customer s decision. While customers (Home-owners) show a preference for RedPly, retailers try to convert them to brands offering higher retailer margins. Carpenters demand higher price for using branded plywood and assure home-owner about the quality of the ISI-marked products or unbranded products.Due to above factors RedPly is consistently losing market share and is facing price-pressures. Plywood market is dominated by the unbranded segment (~60%) with branded players (RedPly, OrangePly, others) forming the remaining.
Critically analyze the RedPly s market situation to identify its business challenges. What is/are the possible outcomes if RedPly does not respond to these challenges? Suggest the strategic options available to it. What are the pro and cons of each strategic option?

Q2. Nitin bhai is feeling perturbed. His company Velvet Paints has recently acquired a Kerala based paints company Trichy Paints a year ago but he has been unable to merge the two brands till today.Velvet Paints primarily market is in the decorative paints segment. It is known for its quality and innovative products but has limited brand appeal specially in southern market. Trichy Paints has a broader product range across Decorative as well as Wood finish segments. Kerala is Trichy paints key market though it has limited presence in other Southern markets (Tamilnadu, Karnataka, Telengana etc.). Nitin Bhai would like to do away with Trichy Paints as a brand and would only like to use the acquisition for expansion of production facility, personnel and distribution network. Multiple brands require separate marketing & advertising expenditure. Nitin Bhai has ambitious plans for Velvet Paints and plans to make substantial expenditure on the marketing & promotion to be able to take-on established large players. Being a mid-sized company, Velvel Paints has limited resources and multiple brands require separate marketing spend thus increasing the budget required. The key conflict here is regarding the Wood finish brand of Trichy Paints, Woodshine. Velvet Paints has no comparative product and Woodshine is a leader in its segment. Tampering with the brand may lead to market dilution. To resolve the conflict, Nitin Bhai hires a Hyderabad based market research firm Marquee. The market research firm held discussions with the Trichy Paints management, trade partners (retailers, distributors, wood-painters) and consumers. Below were the key findings shared by the Marquee team. Wooden furniture polish is a niche segment with Woodshine being the leading brand Woodshine has a very strong brand recall and brand connect Consumers are dependent on the wood-painters for the brand-selection and are often unaware of the product being used though customers want the best quality for their furniture with low sensitivity to price Wood-painters have limited education and have strong association of Woodshine with existing name and logo
How would you explain the situation and brand challenges Velvet Paints is facing? What will be your advise to Nitin Bhai in regards to brand portfolio restructuring? What should he do with Woodshine?

Q3. Happy SPA has recently undertaken significant advertisement spend to boost its membership. It published full-page and half-page ads in leading newspapers (Sample Ads in Appendix 1 and 2). It expected ~30-40% jump in its membership but the response to the campaign has been disastrous. There have been less than 100 query calls with some Ads resulting in no query calls. This has led to serious deliberations within the management. Happy SPA had started with the philosophy of providing value-based-pricing and professional servicing. In the over a decade of its existence it grew to 25 branches across 5 cities in North and West India. In the last couple of years its membership had begun to stagnate. It had aimed to grow to 100+ branches in the next 3 years through franchisee model. For franchisee led growth it was important for Happy SPA to boost revenue, something it has struggled with. A new strategy was formulated to boost footfalls and it was decided to target stress-based issues through SPA therapies. Stress has popularly been identified as the primary source of health-issue in the modern day life. Management believed that by linking its therapies to stress-ailment it will be able to increase relevance of its packages. Along with standard SPA therapies Happy SPA came up with stress and stress-linked ailments (fatigue, poor-sleep, back-ache etc.) specific therapies. As part II of the growth strategy, it made significant expenditure in advertisement and expected it to drive growth and its expansion plans. But the poor response to its campaign had put brakes onto its plans and brought it back to the thinking room.

a. Conduct a survey (sample size 5-8 people) exploring linkage between stress-ailments and SPA. Present the survey-questionnaire and the findings.

b. What do you think of the Happy SPA s new growth strategy and advertisements? What could be the reason for its lack of response? Analyse it according to the survey-findings.
Appendix 1: Advertisement sample 1
Appendix 2: Advertisement sample 2

Course : Logistics Management


Q.1. In case of logistic design and administration an organization must simultaneously achieve different operational objectives. Discuss the six objectives which are the primary determinations of logistical performance. Give industry examples.

Q.2. Green Manufacturing is important because due to the recent global climate humans have begun to acknowledge the susceptibility of nature and disasters it may bring in response to our negligence. Discuss with, examples, how Green Manufacturing can be incorporated in logistic planning.

Q.3. Zee Bazar is a large retails business organization. It has a strategic warehouse at a central location which receives supplies from various suppliers and stocks them in the warehouse. Periodically these supplies are sent for replenishment to various retails outlets across the city.

a.Explain how Zee Bazar would achieve economic benefit of warehouse by building a cross-dock facility

b.State with examples, the basic service benefits that can be achieved through warehousing

Course : Enterprise Resource Planning

Q.1. Navneet Motors showroom does a lot of business. The salespeople are always running from customer to customer, scrambling to meet the customer expectations and make them feel important. In this chaos, a salesperson could miss an opportunity to take note on a customer and the product he may be interested in. To address this issue, the general manager of the showroom has recently implemented a dealership performance CRM solution which his sales staff can use even on the go with the help of their mobile devices. This allows the members of the sales team to leave their desks and sell products to the customers face-to-face without losing any minute details of the customer. The salespeople can enter customer details into the CRM system because it is quick tool to use and convenient a sit is accessible through their phones. They are reminded later to go back in and edit each prospect on their computer. Identify three benefits and challenges Navneet Motors will face using the CRM module from any vendor. Justify your answer.

Q.2 Nutrilite Health company (NHC) offers a wide variety of health products. Their company s products continually compete with other companies products for shelf space and sales. Currently, NHC s employees perform every business task by either passing paper, or calling each other on the telephone. As with standard , traditional business processes, there are usually traditional company structures that back up those processes. NHC s structure contains a Corporate HQ (CHQ), distributed processing plants, distributed sales regions, and a centralized marketing group. The use of slow business processes, and subsequent slow data communication has affected the orders for health products. Sales representatives place orders through mail or by fax. Twenty workers at CHQ open, sort, and enter 500,000 orders per week into the system. This information is transmitted daily from the Central Marketing Facility to a minicomputer at each of Nutrilite’s processing sites. This daily order specifies the total demand for each processing center. The processing center then produces the amount of health products ordered and ships out the orders. Shipping managers at the processing centers assign the shipments to various transportation carriers, who deliver the product to receiving warehouses located in the regions. Some sales representatives have more than eighty customers. NHC has been struggling lately to deal with the competition because of the old school methods of performing day-to-day tasks and activities.
Discuss how integration of all the departments could help the organization to deal with competition.

Q.3. Vedant hospital is the provider of healthcare in West India. It wants to look for an integrated system to manage the full patient lifecycle from registration, screening, ongoing healthcare to satisfaction surveys. The hospital wishes to use the real-time patient records to streamline processes and improve patient experience, measure patient relations thereby improve the quality of care. It also wants to provide an online patients self-service portal ensuring patients can freely manage their own relationships with their healthcare provider. It aims to integrate all the core business processes to get better insights, have better control over the financials, automate orders and invoices, manage inventory.


a) What are the factors the management must keep in mind while selecting a vendor for the integrated system.

b) In your opinion, what are the factors that influence the performance of ERP systems in the post implementation phase? Give a justification for the top selected factor

Course : Supply Chain Management


  1. What are the three decision phases of Supply Chain Management? What are the key decisions made in each phase. Please give 3 examples of decisions in each phase and comment how each phase is connected?
  2. A group of NMIMS alumni have started a new e-commerce company and they are expecting to serve only 5 cities- Delhi, Mumbai, Bangalore, Kolkata and Hyderabad. Each parcel they ship to their customers in these cities weighs between 200 grams and 400 grams. They negotiated with a courier company for shipping their parcels and the best rates they got for all parcels up to 0.5 kg are given in below table:
    Rates per parcel up to 0.5 kg Destination City Source City
    The number of orders they are getting from each city per month are given in below table Delhi Mumbai Bangalore Kolkata Hyderabad Orders from each city per month
    For processing their orders and storing the inventory, they need a 10000 sq ft warehouse. The rental cost in Mumbai is Rs. 20 per sqft. whereas the rent in Delhi is Rs. 8.5 per sqft. All other costs of operating the warehouse is same for both the cities. The group has to decide if they should have a warehouse in Delhi or in Mumbai to keep their costs to minimum. (10 Marks)

Q 3. Case Study/ Caselet
Prime Plastics Pvt. Ltd. is a company based out of Mumbai, India. They produce vials using LDPE (Low Density Polyethylene) granules. Granules are imported from a plant in Germany which dispatches the goods on the same day when order is received. The shipments are made through sea and the transportation lead time is 45 days. Once the granules are received, the company tests the goods in their inhouse lab and only after that, the granules are used for making vials. Testing time for granules is 15 days. On an average company uses 24 metric tons of granules every month. However the business development team of the company has informed that any day they can receive new orders and the consumption of granules can go up to 30 metric tons.
a.) How much safety stock of granules should the company maintain
b.) At what inventory level the order for new lot of granules should be placed.

Course : Marketing Strategy
Question 1: Founded in 1971 in Seattle, Washington, USA, Starbucks is a well-known international brand with presence in more than 20,000 locations. It has been over 23 years since Jeff Bezos founded Amazon.com in Seattle, Washington, USA. Suppose, Amazon.com is planning to acquire Starbucks, and Jeff has hired you as an advisor. Should Amazon.com acquire Starbucks? Why?

Question 2: Suppose, you are working as a Brand Building and Brand Management Specialist and have been hired by a competitor of Mercedes, the popular car brand. Help your client by explaining the Marketing Strategy of Mercedes in India.

Question 3: Founded in 1976, Brompton (www.brompton.com) is a well-known brand in the international folding bicycle market. Madhav, a young Indian and a first generation entrepreneur, incorporated XYZ Pvt. Ltd. in the year 2018 with a vision to build the first Indian brand to feature among top 3 international folding bicycle brands by 2025. Madhav has hired you as a consultant.

Question 3a: Explain the various points that you would consider in order to assess the attractiveness of the market for XYZ
Question 3b: What will be your recommendations to Madhav regarding Marketing Strategy for XYZ?

Course : International Marketing
1. You are an Indian Company manufacturing machine parts made of steel and exporting to US. With Donald Trump imposing Tariffs, you have decided to manufacture some of your products in North America and use this as an opportunity to expand your business in that part of the globe. You want to set up the factory either in Mexico or in Canada for this purpose. Evaluate the two location options of setting up the Plant and Business on basis of International Business & Marketing Environment parameters to come to a decision.
2. You are the CEO Starbucks and wish to enter India. Evaluate any 3 entry options to enter into India. Which of the market entry options would you finally choose & why?
3. The Tanzania Toothpaste market has strong growth and reasonable volume. The market is dominated by Colgate which has more than 65% market share and rest 35% percent are scattered within 6-7 local players. Colgate is the market leader in prices while all the other local players are about 20-25% cheaper in prices. The top three parameters of buy of Tanzanian consumers are Health, White Teeth & Freshness in that order. While Colgate positions itself on health platform, other local players are positioned on other 2. One of the biggest reason for lower market share is poor print quality on the toothpaste tubes where as Colgate gets its products from Europe where better quality printing facility on tubes is available. You are an Indian contract manufacturer for Unile ver in India and are now eyeing the Tanzania market where there is no clear number 2. You have set up a Contract manufacturing and Distribution partnership with C&C which is a local business conglomerate who apart from other businesses are also into FMCG but not into Toothpastes. You have decided to export quality printed toothpaste tubes from here for the purpose to overcome the problem faced by local manufacturers.
a. Suggest what would be your pricing strategy for the new brand of toothpaste that you would introduce in Tanzania market based on the information.
b. Suggest the possible brand positioning for your Toothpaste in the Tanzania Market.

Course : Sales Management
Q.1 Tasty Foods Pvt. Ltd, a contract manufacturer of juices has decided to enter the growing market of juices & drinks by launching its own brand Yogo , a yogurt-based drink, in different markets in India. The sales manager of this company is deliberating on the issue of developing territories for selling this product. Suggest various factors that should be taken into consideration in this context.
Q.2 ABN Amro (ABN) bank plans to build new sales force organization to market its credit cards in Vapi. But the market already has some other big players. In such a competitive environment, which factors must ABN consider in order to design an effective sales organization?
Q.3 Read the case & answer the questions:
One of the largest consumer electronic company in India well anchored in the urban market realized that they have almost reached saturation in their growth in urban markets. As a strategy to trigger sales growth, they have decided to enter rural market. As a sales manager:
a. Do you think the decision of the company was right or it is a disaster to enter rural market to trigger sales growth; give your point of view with logical reasoning?
b. As a head of Sales what will be your strategy as far as sales force deployment without affecting current coverage

Course : Project Management
Q 1. You are invited to work as a project management consultant on a project for construction of a commercial complex. Discuss the possible ways by which you can contribute towards success of this project.

Q 2. You are involved in an exercise to evaluate capital budgeting. The proposed project has estimated initial outflow of Rs. 1 lac and outflow of Rs. 37,000, Rs. 13,000 and Rs. 63,000 for first three years respectively. Your client uses 15% discount rate for capital budgeting. What would be your recommendation on financial feasibility based on Net Present Value technique? Provide enough details for justification of your recommendation.

Q 3. I am feeling jittery. How can I estimate how much time it would take to launch our next store in Ratnagiri city? I have never worked on such project of opening new store in new city. I don t know what my boss is thinking of me? Am I a magician to produce a number from nowhere? Sudesh went on talking on phone while Mansi kept on listening patiently.
Sudesh had joined a retail chain as a marketing executive six months back. After showing a great performance for six months on an advertising campaign, he was just put in this new project. When Sudesh s boss briefly told him about this new project, he mentioned that Sugesh should first work on time estimates. Sudesh immediately called Mansi, his cousin, who had 10+ years of experience of working as a marketing manager. After bursting out all frustration, he finally asked, What should I do?
Is it the first time the company opening a store in new city? Mansi asked her first question.
No, there are many people here who have done this before and I am told that all facts and figures about those projects are all documented well , Sudesh responded. But I am going to do it for the first time! Sudesh was still nervous. You don t need to worry! There are two ways by which you can go about making time estimates. Either refer to data from past project or seek opinion of earlier project managers. Mansi started giving her advice to her cousin.
a. What advice will Mansi give to Sudesh about learning from past data?
b. What advice will Mansi give to Sudesh about expert opinion?

Course : Strategic Financial Management
1. Bajaj Limited expects to see a growth of 20% every year in free cash flow to equity (FCFE) over the next 3 years. The growth is likely to decline to 10% over the subsequent two years. After that, it is expected to be at a stable level of 6% per year. The FCFE in the current year is Rs 20 per equity share.
Compute the fair value per share based on the FCFE approach. Assume 20% cost of equity.
2. Companies X and Y are into the same business with different capital structures.
Number of outstanding equity
shares 200000 100000
Face Value per share (Rs) 10 10
Market price per share (Rs) 15 20
Dividend per share (Rs) 2 3
Growth in dividend (YOY %) 0% 10%
No of debentures 0 10000
Market price per debenture (Rs) 95
Interest rate (on face value Rs 100) 10%
Calculate the weighted average cost of capital of X and Y. Assume income tax rate of 30%.
3. A manufacturer is exploring a proposed production of premium quality widgets. The required machine would cost Rs 2 lakhs and has a useful life of 5 years. For the purpose of tax, relevant depreciation allowed on the machine is 20 percent on written down value basis. The salvage value is realizable at the end of 5 years. Initial working capital required is Rs 100,000 and is expected to remain constant year on year. Widgets can be sold at Rs 8 each. Around 75,000 widgets can be sold per year. A cash fixed cost of Rs 50,000 is expected to be incurred every year. Variable cost is estimated to be Rs 4 per widget. The tax rate is 30%.
Assume 20% cost of capital.
(a) Evaluate the proposal based on its NPV.
(b) Would the investment decision be the same based on IRR approach? Explain.


Course : Business Economics


Internal Assignment Applicable for December 2018 Examination


  1. The manager of a company was analysing the trend of the products of its company (Commodity Y) getting replaced by another substitute product available in the market which gives the same level of satisfaction to the consumers. Calculate the rate of Marginal Rate of Substitution and analyse the result.

Combination Units of Commodity Y Units of Commodity X Total Utility

a 40 10 U

b 25 14 U

c 17 19 U

d 10 27 U

e 7 38 U

  1. Neha has just completed her MBA and joined a startup company. The company was planning to launch a new product in the market so the management wanted to understand the different factors that can impact the demand and supply of their products in the market. Help Neha to prepare a report on the factors impacting demand and supply of products in the market.
  2. Alpha Ltd market share was declining due to high competition in the market so it decided to enter a new segment. It wanted to determine the relationship between change in the quantity demanded of the product due to change in the price of the product in the market. Assume that at the price of 100, the demand for the product is 400 units. If the price of the product increases to 120, the demand decreases to 250 units. Calculate the price elasticity:

a) Using Arc elasticity method

b) Using Percentage method.

Course : Information Systems For Managers


  1. Social media and data analytics are changing the scene for most industries today. It is said that social media played a key role in propelling the Bharatiya Janata Party (BJP) to power in 2014. It is no surprise that with the elections round the corner in 2019, parties are getting their social media warriors ready to help them combat this war in the digital space. In your opinion, can Social media be used to influence voter behaviour? Can political parties actually leverage data analytics solutions to reach out to probable voters? Justify your answer.
  2. Malkan Pharmaceutical Industries Ltd. is operating in the pharmaceutical industry with a number of drug formulations in the form of tablets, capsules, powder and syrup. These drugs are available to the patients through chemists or online pharmacies on prescriptions of registered practitioners only. Besides, the company has some over-the-counter products that are available to any person without prescriptions. The company markets its products through a network of wholesalers, who in turn have their retailer network. The company is finding it difficult to maintain the inventory of the stocks that it has at its disposal, warehousing processes and associated transactions including shipping, receiving, put-away and picking. In order to streamline its operations to achieve efficiency, the company is planning to invest in a SCM software. How would this help the company in achieving its objectives? What are the risks in implementing the same?
  3. You have been assigned as a project manager to deploy ERP System in a new start-up company having multi-location in India, with standalone and disparate systems. This company has manual processes, a high dependency on people for information, leading to a delay in timely decision making. The organization has embarked on a journey to implement ERP system-duly integrating all process and functions for quality transactions and availability of information.

a.Elaborate the steps you would take for effective implementation.

b.What are the critical issues that you need to address for the successful implementation of ERP?


Course : Management Theory And Practice

Internal Assignment Applicable for December 2018 Examination

  1. M/s Subodh Enterprise is failing to make profit from last five years. The company has no proper vision and direction to follow. The Directors have decided to replace the current leader who shows less concern for people as well as profit. They appoint you as a consultant to guide them on the various types of leader and suggest them one type of leader that will be suitable for this organization with reasons.
  2. Mr. Ajay wants to purchase new printers for the organization as the current printers are outdated and the cost per print is high. Whenever the printers stop working the service provided from the company is very poor. It takes them seven days to resolve minor issues. This is affecting the productivity of people. There are seven departments and all the departments printer need to be replaced. Explain the decision making process that Ajay should follow for purchase of best printers for the organization.
  3. Mr. Amit is the departmental head of Marketing and has seven employees directly reporting to him. The seven members of the team are never in consensus with each other on major important decisions. There had been heated discussion among them in various meeting scheduled by Mr. Amit. The team members are not having great rapport with Production and R&D departments Head because of lack of coordination within the team. There is total chaos and confusion in the organization. Mr. Amit is worried about the online course that he has joined and has not been able to commit himself for the course. He is not able to give time to solve the assignments, check the MCQs, and participate in the discussion forum which are a part of the course. Mr. Amit s relationship with the seniors is cordial. He doesn t like the Production Department head as the latter doesn t provide him with regular reports and delivery status.

a.Enumerate types of conflicts and identify various types of conflict in the above case?

b.What are the various ways to resolve the conflict? ( 5 Marks)


Course : Organisational Behaviour

Internal Assignment Applicable for December 2018 Examination

  1. Shanaya works as a creative head in the entertainment industry, where she is often required to work for long hours. Her reporting authority Kiran is very inflexible who wants the work to be done according to her liking. Shanaya tried to talk to her on several occasions and explain her as well as other team members point of view but in vain, as Kiran would not budge. If anything is not done according to Kiran s way she reprimands Shanaya in front of her peers and subordinates. Kiran would pile Shanaya with excess work and make her work from home even during holidays. Keeping the above scenario in mind, discuss the pitfalls of leadership as demonstrated by Kiran.
  2. Anay works as a project lead in a pharmaceutical company. He is very famous amongst his team members because of his approach towards them. Whenever his team performs well he always rewards them. This reward comes in many forms like appreciation mail, gift voucher, and acknowledgement certificate. Because of this practice in Anay s team they are regarded as the best performers in the office. Analyse the situation and explain the elements of reinforcement used by Anay.
  3. Shiva and Sanjay work in an Information Technology (IT) multi-national company (MNC) in the same team as management trainees. They both got selected through campus placement. It has been six months since they joined the company. While filling up their confirmation forms Shiva came to know that Sanjay draws more remuneration than him. This had visibly upset Shiva and he started dumping all his work to Sanjay. The strained relationship between them could be sensed by their colleagues as well. Sanjay probed for this and from one of Shiva s new confidante he came to know the reason.

A.What kind of conflict was between Shiva & Sanjay? Discuss the same with suitable concepts & reasons.

B.How can the conflict be resolved or managed by Shiva. Discuss


Course : Business Law


  1. What is the difference between valid, void or voidable contract. Please explain the instances when a contract becomes valid, void or voidable contract.


  1. Please give at least two (2) real life examples on how the recent amendments in Companies Act, 2013 has brought about sweeping changes in corporate scenario of India.


  1. Arun and Smitha are good friends since a long time. Smitha is in need of a house loan with a bank and Arun has agreed to be a be a co-applicant cum guarantor to help Smitha secure the house loan. Smitha after taking possession of the Flat started defaulting payments of the house loan and absconded. In light of the above instance, you are called to advise the bank on the following queries:

A.What is the contract between Arun, Smitha and the bank termed as? Identify Arun, Smitha and the bank according to their roles in such contract? (5 Marks)

B.Does the bank have any right against Arun? If yes please explain in detail? If, Arun voluntarily offers to pay the loan to the Bank, what are his rights? Please explain in detail?



                                          Course: Business Statistics

Assets Expense Ratio Return 2006 3-Year Return 5-Year Return
904.8 1.51 4.6 10.7 8.1
675.9 1.28 8.5 11.9 7.3
909.7 0.80 13.1 10.4 6.3
52.2 1.50 11.6 10.3 6.4
8411.5 0.63 10.9 12.4 8.0
282.3 1.22 7.1 10.2 8.0
9870.7 0.86 12.3 15.0 7.7
424.8 1.13 12.3 11.0 6.2
15422.9 0.72 14.0 10.2 6.2
497.9 1.36 8.6 12.0 7.3
547.3 1.09 7.5 12.8 7.2
5527.1 0.41 11.2 10.2 6.5
22592.9 0.46 12.3 13.0 8.4
240.8 1.42 4.4 10.3 6.6
2403.4 0.93 8.0 10.1 4.3
233.3 1.33 6.5 9.4 5.4
71.2 0.15 15.4 6.6 5.0
506.9 1.15 11.2 9.3 4.5
221.6 1.12 13.2 8.9 4.7
434.9 1.19 14.2 12.3 7.1
7834.2 0.56 13.7 9.6 5.5
152.1 1.34 12.4 9.6 4.6
815.4 0.73 13.0 8.9 4.5
85.7 0.45 13.2 9.6 4.0
166.1 1.41 3.3 7.8 5.3
47.2 0.74 8.1 10.8 5.7
6955.2 0.87 7.8 10.7 5.8
135.4 1.25 14.6 8.2 5.8
142.0 1.18 9.2 9.7 5.6
601.8 1.00 9.7 7.9 3.8

1. For the data on 31 mutual funds given above, conduct the following analysis:

i. Determine the measures of central tendency and of dispersion for the five variables.

ii. Provide the five-number summary i.e. the minimum, 1st quartile, median,

3rd quartile and maximum value for asset size.

Interpret the above results and comment on how the data is distributed.(10 Marks)

  1. For the same data on mutual funds given above:i. Is there a strong association between asset size and expense ratio?ii. Create a scatterplot diagram depicting the association between the two variables.iii. Using the regression equation, predict the 5-year return of a fund whose 3-year return was 8%.(10 Marks)3. Assume there are 400 athletes in a training camp, who are required to attend the morning drill starting at 4 am. The attendance in morning drills is 70%, i.e. on an average, 280 athletes are present. Fifty new athletes are admitted in this batch.a. What is the probability of attendance being at least 70% among the new athletes, thus ensuring the overall attendance does not fall below 70%?(5 Marks)b. The training coach thinks that this probability will increase, if the new batchsize is 40 instead of 50 students. Is he right in assuming so? (5 Marks)



Course : Financial Accounting And Analysis

Question 1
You visited Subway that’s the fast food restaurant to purchase a Combo worth Rs 499. The restaurant paid for the raw material and utilities amounting Rs105 for each sale. In addition to that, the restaurant also paid for certain expenses in cash in total Rs 50 per sale.
Discuss how these financial transactions will be recorded by way of journal entry, and also, discuss the various stages of the whole accounting process. (10 Marks)

Question 2
The Companies Act 1956 was the first Act which governs the various Companies registered in India. However, in the year 2013, the Act was amended holistically to bring more transparency in terms of accountability, presentation and disclosure aspects in relation to various financial information of a company.

However one of your friend is of the opinion that there is only one difference between the two Act , that is , the presentation of financial statements , previously it was governed by Schedule VI and now Schedule III governs it.
Now, you are assigned with the task of convincing your friend that there is a huge difference between the two Acts, by briefing him on atleast five other points of differences between the two. (10 Marks)

Question 3
The following information pertains to the Income statement of Beta Ltd.
revenue generated from sales 1258000
closing stock 102500
profit on sale of securities 25540
Opening stock 50000
purchase of raw material 500000
direct expenses 150000
manufacturing expenses 67550
administrative expenses 68420
depreciation 15840
preliminary expenses written
off 4700
selling and distribution 45000
loss on sale of machinery 15000
interest on loan 46510
Taxes paid 25500
Earnings Before Interest &
Taxes (EBIT) ?
a. Redraft the information in the vertical form of Income statement and also, calculate Earnings After Taxes (EAT ) (5 Marks)
b. Calculate the gross profit ratio and operating profit ratio. Discuss, how they differ from each other? (5 Marks)



Course : Essentials of HRM


  1. Sanskruti Ltd. is an apparel manufacturing company. Lately it was observed that the absenteeism as well as the employee turnover has increased tremendously. An external consulting firm was roped to understand the entire concern. The report presented by the consulting firm specified that the workers are dissatisfied with their job roles as well as they find no career planning and progression which is affecting the overall organisational productivity. Discuss the objectives as well as merits of career planning which can be included to make the employees happy and satisfied in Sanskruti Ltd.
  2. Kadambari Enterprises, which is a family managed business in the area of food manufacturing (Indian Snacks) has grown over the years. The business turnover has now become 500 crore. The organisation never had a concept of performance appraisal, the employees were given raise based on their seniority and relationship with the management. Sneha the new heir of Kadambari Enterprises wants to change the entire outlook and bring in the latest Performance Management System to bring parity and justice for the employees. You have been selected as the head HR and have been asked to present the benefits of appraisal and best PMS for Kadambari Enterprise.


  1. Sameera is a fresh MBA graduate and has joined as a Trainee- Talent Management in Fresoc Ltd. It is her first week at work and she is all geared up for some great learning. To her disappointment she is just handed over some brochures to read. After a fortnight she is assigned some task to work on. Sameera is really confused as she does not have any job clarity and work is being assigned to her randomly. The entire month after joining Fresoc Ltd has been a very demotivating as an outcome she resigned from her services.

A.Do you think that the induction of Sameera was wrong? Justify your answer


B.What could have been an ideal situation where young talent like Sameera would have been retained?


Course : Strategic Management

  1. One of IKEA s key competitors ASDA wants to enter into India into the furniture product category. Conduct a PESTLE analysis for ASDA in India & suggest whether ASDA should enter India or otherwise.
  2. You have been appointed as a Strategy Consultant to the Burj Al Arab brand wanting to enter India. Which one of Porter s Generic Strategies would you choose to be operational in India & explain the reasons in detail behind your choice of strategy? Once the strategy has been chosen, explain the categories of customers you would target?

3.You are the Chairman of General Motors in the US. Your Indian subsidiary GM India has been fast losing market share to Competitor brands which now account for over 90% of the market share.

A.What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company?           B.In your opinion, would it be considered appropriate to pursue a Combination Strategy? State your response with appropriate justifications & reasons.



Course : Marketing Management

  1. Hari has joined as a marketing head in a startup that deals with online sale of Groceries. The online store is named as www.baniyakidukaan.com. The store will start its operation in 4 cities namely Mumbai, Pune, Delhi and Bangalore. The company faces tough competition from various online stores. The company s major focus is to make the items available at lowest possible price. You have been asked to prepare the 7P s of marketing mix for the online store.


  1. M/s Kids Corporation is planning to launch its own brand of Dolls across India. The doll will be named Senorita and it will be available in the price range of 600/- to 1400/- Rupees. The doll will be available in major types of profession like Doctor, Lawyer, Teacher, etc. so that it can even inspire girls to go for these careers in future. Design the Segmentation, Targeting and Positioning strategy for Senorita.

3.M/s Joy Corporation wants to enter into the production, marketing and distribution of Mobile Phones. The company is a market leader in Washing Machines and Refrigerators. The company wants to penetrate into the ever increasing Mobile Market. It plans to sell mid-range mobile phones where the major competitors are Oppo, Vivo and Xiaomi.

A.Explain various steps involved in the new product development of Joy Mobile Phones.

B.Explain various marketing strategies that Joy mobile phones should undertake during the time of launch i.e. introduction phase of Joy Mobile Phones.


















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