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NMIMS Global Access School for Continuing Education (NGA-SCE)

Course: Business Communication and Etiquette

Internal Assignment Applicable for September 2019 Examination

  1. Give examples of the following types of Biases in a sentence: Gender bias, Racial bias, Age bias, Disability bias. How can they be avoided? (10 Marks)
  2. FashionStation.com is an online apparel store. You are the Online Customer Service Manager. A disgruntled customer has written a rude email complaining that the chiffon blouse she purchased a month ago has torn and shrunk, after just machine-washing it once. Your website clearly mentions that delicate materials like chiffon can only be hand-washed. She is asking for a replacement or a complete refund of Rs. 2000. How would you respond to this complaint? Draft an email. (10 Marks)

3 a. You’ve just finished the first document draft of a crucial proposal you are to send out next week. Explain the different tactics you may use to proofread it. (5 Marks)

  1. You’ve been shortlisted for an interview at your dream company. What are the different common types of Interviews you should mentally prepare yourself for?

(5 Marks)

Business Law

Internal Assignment Applicable for September 2019 Examination

1. Explain the mechanism of a Digital Signatures which is recognized under the Information
Technology Act, 2000 and state at least two (2) of its applications

2. Explain in details two (2) real-life instances of Anti-Competitive Agreements which have
been prohibited by the Competition Commission of India. (10 Marks)
3. Abhay and Seema have entered into a commercial agreement to license content. However,
Abhay did not deliver the content to the satisfaction of Seema. Hence, there are disputes
arisen between Abhay and Seema. Abhay and Seema do not want to go through a protracted
litigation process in Indian courts. Can you advise them on:
a. What should be done to conduct an arbitration between Abhay and Seema to resolve their
disputes (5 Marks)
b. The difference between Arbitration, Conciliation and Mediation? What is the advantages
and disadvantages of each of these

Consumer Behaviour


1. Parachute is known for its range of coconut-based hair products, manufactured by Marico.
While their flagship product is their Parachute coconut hair oil, over the years they have
extended the brand to make Parachute Advansed Oil for specialized hair care needs and
Parachute Advansed Body Lotion for skin care needs. What is Stimulus Generalization? How
has Parachute generalized the stimulus of “goodness of coconut” into its brand extensions?
(10 Marks)
2. Consider you are in the market for a luxury watch. Enumerate the steps in this purchase
using the Consumer Decision Making Model: Input, Process, and Output. (10 Marks)

3. a) Explain the different adopter categories in the Innovation adoption process, taking the
example of any innovative product of your choice. (5 Marks)

3. b) What are membership groups and symbolic groups? Discuss 1 membership group and 1
symbolic group from your life. (5 Marks)

Course: Information Systems for Managers

  1. The Government of India has planned to harness the benefits of the cloud and has undertaken the ambitious initiative “GI Cloud” which has been named as “MeghRaj”. The aim of this initiative is to facilitate quick delivery of e-services in the country to the citizens while optimizing ICT spending of the Government. This will ensure optimum utilization of the infrastructure and speed up the development and deployment of eGov applications. Meghraj will provide services to the government departments, citizens and businesses through internet as well as mobile connectivity. What are the expected benefits from this initiative to the citizens? What could be the challenges in this initiative? (10 Marks)
  2. The Indian Banking scenario has undergone a radical change in the last two decades. While it was once necessary to visit the branch to carry out various transactions, customers today have an access to multiple platforms to conduct various transactions. Royal Bank of India, a leading bank in India is facing several challenges with their existing approach of systematically engaging with their customers and making the correct product offering. As a result, it is failing to boost its revenues. In order to address this challenge, the bank plans to use analytics to analyze customer requirements and journey better. How in your opinion can Royal Bank of India use analytics to engage better with customers by predicting their behaviour? (10 Marks)
  3. A food-tech start-up plans to use Enterprise Resource Planning (ERP) software to help automate all the tasks within the organization. As the Chief Technology Officer (CTO) to this start-up,
  4. What factors will you consider when you select the right ERP vendor for your start-up?

(5 Marks)

  1. Would you select an open source ERP software or an on premise solution for your implementation? Give justification for your answer. (5Marks)



Course: Management Theory and Practice


  1. Mr. Rathi, a Tax consultant has advised you to invest in property to save money in taxes. You have been paying a lot of money through taxes, so you take his advice and now plan to buy a new house for investment purpose. Explain various steps that you will go through in making a decision for purchasing a new house.

(10 Marks)



  1. There are three models of decision making, explain the model that will apt for purchasing a house. Explain the same with reason. Also, suggest the reason for not accepting the remaining models for purchase of the house. (10 Marks)


  1. a. As per Maslow’s need of hierarchy model where do you stand in the model if you are:

Situation A: Purchasing the house for your personal stay and usage.

Situation B: Purchasing the house for investment purpose.

Explain the above given points with detail reasons.

(5 Marks)

  1. b. As per Alderfer’s ERG Model where do you stand in the model if you are:


Situation A: Purchasing the house for your personal stay and usage.

Situation B: Purchasing the house for investment purpose.

Explain the above given points with detail reasons. (5 Marks)



Course: Organisational Behaviour


  1. Rajesh and Karan are peers and they are working as sales executive in a pharma company. While Rajesh loves his work and find it very interesting but under same circumstances Karan detests his job, also finds it to be very taxing. Select the best school of thought on stress to explain that with the same working condition and same treatment why Rajesh and Karan are feeling so differently. (10 Marks)


  1. Sana is finding it very difficult to make friends at her workplace. She stays aloof and does not bond with anyone. Her performance is also not great. She proactively met a psychologist to understand herself better. The facts which unraveled were associated with her young age that she was raised by a caretaker who used to beat her from infancy. Also no one supported her for the decisions she took. Sana’s family never understood her and also her childhood friend betrayed. Imagine you are Sana’s psychologist and hence need to explain her the Freudian Stages of personality development and how it had impacted her. Conclude by giving your suggestion to Sana to overcome this issue.

(10 Marks)

  1. Sameer is working as Vice President (IT) and Jatin is Advisor to the CEO. Sameer never arrives for any meeting on time and also delays the work given to his team. He likes to make people wait for him as he knows with the input of IT head the meeting would never be successful.


Jatin on the other hand is very friendly with the people and also makes ally with other heads and influential people in order to get things done from Sameer. Whenever he discusses any topic with Sameer he makes minutes of it and marks a copy to the CEO. All these activities done makes sure that Sameer completes his work on time

Based on the above scenario, answer these

  1. What is the source of power for Sameer? Discuss the same. (5 Marks)
  2. What are the power tactics being used by Jatin? Explain (5 Marks)




Business Statistics


1. What is sampling distribution? An automobile manufacturer claims that a particular model
gets 28 KM per liter of petrol, but the Environmental Protection Agency, using a sample of
50 automobiles of this model, finds the sample mean to be 26.8 km/ltr. From previous
studies, the population standard deviation is known to be 5 km/ltr. Could we reasonably
expect (within 2 standard errors) that we could select such a sample if indeed the population
mean is 28 km/ltr? Justify. (10 Marks)

2. Raj studios a Tollywood casting company, is selecting a group of extras for a movie. The
ages of the first 30 men to be interviewed are.

50 56 55
54 55 61
49 52 57

60 51 59
56 57 56
62 52 54
55 49 52
61 60 51
57 56 59
52 54 49

The director of the movie wants men whose ages are grouped around 50 years. The director
suggests that a standard deviation of 3 years would be acceptable. Does this group of extras
qualify to the director’s requirement?

3. Historically, diesel has mostly been cheaper than petrol in South Africa, though this has
not always been the case, and not a trend seen around the world. One of the key differences in
the pricing of diesel versus petrol, is that diesel prices reflect wholesale prices, not the price
you would pay at the pumps. For example, the wholesale inland diesel price for August was
at R10.96 at the beginning of the month, while Caltex’s retail version – Caltex 50 diesel with
Techron – sells at R11.33 per litre. Over the past decade, both the petrol and diesel prices
have seen some significant fluctuations, but petrol (95 grade) has seen the biggest overall
increase, having jumped 75.4% since 2006.
The graph and table below show how the prices have changed year-on-year, between August
2006 and August 2016.

Year Petrol-Unleaded



Diesel 0.05%

2006 R6.92 R7.04 R6.54
2007 R6.88 R7.01 R6.51
2008 R10.20 R10.40 R11.27
2009 R7.52 R7.69 R6.65
2010 R8.02 R8.17 R7.38
2011 R9.91 R10.09 R9.30
2012 R10.83 R11.04 R10.25
2013 R13.32 R13.55 R12.48
2014 R14.08 R14.33 R12.84

2015 R13.01 R13.26 R10.94
2016 R12.08 R12.35 R10.96

Source: Department of Energy; Inland prices, August

The fuel price is affected by two major components: the global oil price, and the currency
exchange rate between the rand and the dollar. Between 2014 and 2016, fuel prices (both
diesel and petrol) have shown a year-on-year decline, boosted by a much lower global oil
price, which has dropped below $50 a barrel, with little hope that it will balloon past that
level in the near future. However, much of the benefit delivered by lower oil prices has been
undone by weakness in the rand – brought about by a struggling economy, poor growth
policies and a number of political scandals involving president Jacob Zuma.
(Source: https://businesstech.co.za/news/energy/134400/petrol-vs-diesel-prices-in-south-
a. Explore the trend in the petrol price (for both unleaded 93 and unleaded 95) using
regression trend analysis. Using the data, forecast the petrol price for 2017, 2018 and 2019. (5

b. Explore the trend in the diesel price using regression trend analysis. Using the data,
forecast the diesel price for 2017, 2018 and 2019. Out of the three regression models, which
model is the strongest in predicting the fuel price? (5 Marks)



Corporate Finance


1. The risk free Rate of return is 6 %, Return on market is 11% and the Beta of Michelllo
Private limited is 1.1. Estimate the cost of Equity and also mention the steps to calculate the
opportunity cost of capital as per the CAPM Model.

2. Mehta & Mehta constructing company wants to make an investment worth 500 crores in
certain real estate projects. As a financial advisor to the company discuss the capital
budgeting process with them, covering suitable points. (10 Marks)

3. Anna dude Enterprises has Rs 5lacs in assets that are financed with 100% equity. Fixed
cost are Rs1.2lacs. The EBIT of Anna dude Enterprises for the year is Rs80000. The
applicable tax rate is 40%. In case its EBIT increases by 10%and reduces by 10%
Define, calculate & interpret the

a. Net income (5 Marks)

b. Return on equity



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